Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re

What Is Licensed Content? Licensed content is content that is produced by a known (or recognized) third party editorial property

According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. I reached that milestone

You can’t always do it all. In fact, when it comes to creating content, many people don’t feel that they

Between cookie tracking and targeted ads for online and offline shopping, it’s not uncommon for businesses to know about a

Trust is not an easy thing to acquire. It’s precious and fragile. Once a company builds trust around its brand,

While I’ve never been a huge fan of non-chronological news feeds on social media, I (and the rest of the

The past two years have made it clear that what people read online has a direct impact on their lives.

It has happened to a lot of us. Whether you’re in the store on the hunt for sports apparel or

If you follow me on LinkedIn, you know that I make efforts to call out amazing moments whenever they happen.

“When I was a boy and I would see scary things in the news, my mother would say to me,