Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

But Is It True? Fact-Checking Your Content Before Hitting “Publish”

With all the hullabaloo about “fake news,” it’s more important than ever for publishers of online content to ensure that

The Big Eclipse + You, The Marketer

Little did you know, the goings-on in our solar system for the last 14 billion years have led up to

Top Ten Content Migration Mistakes

Irish author Oscar Wilde said, “Experience is simply the name we give our mistakes.” We agree because we’ve both made

How to Emergency-Proof Your Content

Let’s face it, sometimes, the unexpected happens at the worst time. A summer storm causes an electrical outage; your best

7 Keys to a Successful Pre-Migration Content Audit

Have you caught the remodeling bug? It seems everywhere we turn there are TV shows, Pinterest boards and Instagram pics

5 Ways to Increase Company Engagement Among Employees

Employee engagement is an important component of any thriving business. Engaged employees are less likely to leave the company, less

Don’t Lose Sight of SEO in a Website Migration

Imagine you have a shop selling coffee cups. It’s a neatly arranged store and products are easy to find, with

Investment Apps: Invest on the Go!

Ever since the Great Recession, confidence in the banking industry has taken a downturn, especially among millennials. This event has

The 3 Steps to Finding and Keeping Your Digital Audience Hooked

Want to know something scary? According to Microsoft Corp. researchers, the average Joe officially has a shorter attention span than

How to Avoid Losing Customers During an Election

The 2016 presidential election proved to be one of the most polarizing elections in United States history. It seemed that

Blogging about Blogs: The Legal Way

Legal marketing has been rapidly changing since the 1960s. Today, excellent online presence on social media platforms is paramount for