Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Natural vs. Learned Leadership Skills

For years, humanity has wondered what makes great leaders successful. Is it nature or nurture? For managers and others in

Common (or Not) Portuguese Phrases for Your Trip to Rio [Infographic]

Headed to Rio and need to brush up on your Portuguese? Here are some useful (and less useful) phrases you

5 Qualities of a Great Content Writer

According to the Content Marketing Institute’s annual research, more than 80% of B2B marketers are pumping out content marketing like

Is a Master’s Degree Worth It?

To be a master, or not to be – that is the question. Maybe you’re fresh out of undergrad and

Social Media: A Catalyst for Online Businesses

Since the early 2000’s social media has been used as a method to connect people. Whether that be connecting groups

What Is Encryption, and Why Should I (or My Customers) Care?

There have been numerous newsworthy incidents in recent months having to do with encryption. What is it? Why is it

EnVeritas Group Named a Top Content Marketing Company

At EnVeritas Group, we offer a number of different digital marketing services. Clutch conducted 5 interviews with our clients. As

Bandersnatch: Insights into Collaborative Writing

I do not identify as a writer. I do write. I have written. But it’s not what I do best.

Marketing with Pokemon Go!

Since the launch of Pokemon Go on July 6, the app has been downloaded approximately 7.5 million times in the

Increasing Employee Engagement without Being Forceful

Steve Jobs, who everyone admires as one of the foremost tech geniuses who ever lived, once said to an employee

Making the Most of Neuroscience in Marketing

Serious marketers have used data analysis to develop their strategies for a long time now. They analyze the market, consumer