Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Lessons From Dale Carnegie’s How to Win Friends & Influence People

I was browsing through books at Coastal Carolina University’s library when I noticed Dale Carnegie’s, How to Win Friends &

My Content Marketing Journey: The Importance of Writing

Writing. It’s a method of expression. It’s how we share information with others. It’s how we create a voice. It’s

Social Media Etiquette: 5 Practices for New Hires

In today’s tech-connected world, social media use has exploded. While businesses once restricted the use of social media in the

Green Business Idea: What to Do Next

Startup is a buzz word these days, and investors are very serious about investing big money on sustainable ideas that bring

Navigating the Virtual Campaign Trail on Reddit

As a self-proclaimed “political junky,” I have watched campaigning and information gathering for the electorate evolve from being a face-to-face

Important Native Advertising News: FTC Sets Precedent

You might have missed a news story about Lord & Taylor, the Federal Trade Commission and a certain paisley dress

Winning ZMOT in 2016

We all know the world of content marketing changes daily. Ideas and trends from just a year ago now seem

Storytelling Lessons from Lauren Groff’s Fates and Furies

Content Marketers spend a lot of time looking at words, both for work and for pleasure. With a keen eye, we aim to identify industry-relevant lessons in well-written novels. In this first installment of monthly Book Club articles, we explore lessons in storytelling...