Campfire
A Content Blog by EVG
Should You Be Making Chinese a Priority?
Today, April 20th, marks the sixth annual Chinese Language Day, a UNESCO holiday designed “to celebrate multilingualism and cultural diversity
The Power of Trust: Why Your Content Marketing Fails
Judging by the content that’s out there, content marketing appears to be all about generating content in the hopes it’ll
Lessons From Dale Carnegie’s How to Win Friends & Influence People
I was browsing through books at Coastal Carolina University’s library when I noticed Dale Carnegie’s, How to Win Friends &
My Content Marketing Journey: The Importance of Writing
Writing. It’s a method of expression. It’s how we share information with others. It’s how we create a voice. It’s
Social Media Etiquette: 5 Practices for New Hires
In today’s tech-connected world, social media use has exploded. While businesses once restricted the use of social media in the
Green Business Idea: What to Do Next
Startup is a buzz word these days, and investors are very serious about investing big money on sustainable ideas that bring
Navigating the Virtual Campaign Trail on Reddit
As a self-proclaimed “political junky,” I have watched campaigning and information gathering for the electorate evolve from being a face-to-face
Important Native Advertising News: FTC Sets Precedent
You might have missed a news story about Lord & Taylor, the Federal Trade Commission and a certain paisley dress
Winning ZMOT in 2016
We all know the world of content marketing changes daily. Ideas and trends from just a year ago now seem
Storytelling Lessons from Lauren Groff’s Fates and Furies
Content Marketers spend a lot of time looking at words, both for work and for pleasure. With a keen eye, we aim to identify industry-relevant lessons in well-written novels. In this first installment of monthly Book Club articles, we explore lessons in storytelling...
5 Ideas for Crafting Creative Company Taglines
Coming up with a really, catchy slogan for your company can be tricky. Not only should slogans or company taglines