Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Employee Recognition: A Key to Corporate Success

Corporate success—we all want it. To achieve and maintain long-term success in today’s competitive business world, organizations need happy, motivated,

What a Skateboarder Taught Me About Advertising on Instagram

A few months into graduate school, I found myself on a faded, smelly couch at a skate park writing a

Writing a Healthcare Blog

Think about some of your favorite bloggers. Think about some reasons why you like their particular blog. Today, there are

Buzzfeed Gets Video Marketing Right

Move over Kim Kardashian, it’s my turn to break the internet by saying something positive about online marketing and Buzzfeed.

The Whole30 Program: Content Done Right

My husband and I recently got back from vacation, and let’s just say we weren’t especially virtuous in our food

Do’s and Don’ts of Buyer Personas for Content Marketing

So you’re on board with the idea that meaningful content can help build your brand. But who’s the audience for

The Connecting Power of Hashtags

Trials and tribulations are inevitable. And when one fiery, unexpected trial descends, it can be excruciating if we are not

Politicians Are A-Twitter About Social Media

Social media is now a given in political campaigns. A contender without a Twitter handle is hardly a contender at

LGBT+ Content Marketing

Earlier this year when I reported some of the upcoming 2015 trends in content marketing I would have never imagined

Creative Ideas: The Power of the Internet

Blogs. Tweets. Posts. Pins. The Internet has proven to be about ideas. And like ideas, the very essence of the

Marketing to New Moms

A little over six months ago, my world changed dramatically when my husband and I brought our baby boy home.