Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

How to Lose an Audience in 10 Days: Blog Writing Worst Practices

Here at EVG, we talk a lot about “best practices” because we don’t want to just slide by doing the

Why Every Brand Should Be on Pinterest

Why Every Brand Should Be on Pinterest

It’s become a cliché for me to remind the world that the Internet is a visual place. And it’s no

Frequent Photo Updates Boost Higher-ed Cred

Frequent Photo Updates Boost Higher-ed Cred

When I set out on my college search 12 years ago (yikes!), I remember following the same steps with each new

What to Do When a Social Media Crisis Occurs

What to Do When a Social Media Crisis Occurs

No one likes handling bad press, but you never know when a crisis might strike your business. I use the

Marketing with Infographics

Marketing with Infographics

There is an old saying that states, “A picture is worth a thousand words.” This is great, because 1000 words

Saving Face with Social Media: Learning from the Jeni’s Splendid Ice Creams’ Recall

Saving Face with Social Media: Learning from the Jeni’s Splendid Ice Creams’ Recall

When things are going well, it’s easy to boast about your product or share information about your services. But what

YouTube for Healthcare Marketing

YouTube for Healthcare Marketing

YouTube is one of the most all-encompassing websites on the Internet today. It’s a practical and free tool those in

Four Practical Ways Healthcare Organizations Can Use Twitter

Four Practical Ways Healthcare Organizations Can Use Twitter

Twitter could be a healthcare organization’s best tool for campaigning. Doctors and other healthcare professionals can spread informative articles, new

5 Things We Love about Greenville in the Summer!

5 Things We Love about Greenville in the Summer!

Did you attend Artisphere last weekend? For those of you who attended (and endured the heat wave that has swept through

Fitness Plans, Social Media and Marketing, Oh My!

Fitness Plans, Social Media and Marketing, Oh My!

We’re now more than four months into the New Year, and there’s a good chance those ambitious fitness plans you had in

EnVeritas Group to Host Higher Education Lab at Content Marketing World

EnVeritas Group to Host Higher Education Lab at Content Marketing World

Members of the EnVeritas Group team will host a workshop at Content Marketing World 2015 aimed at arming higher education