Campfire
A Content Blog by EVG
Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.
5 New (Mostly Free) Things on LinkedIn
If a rolling stone gathers no moss, social media doesn’t even collect spores. Even if you use a social media
Writing When You Don’t Feel Like It
In theory, I should always want to write. I do it for a living, and I’ve done it in my
Brands and SEO: Do Brands Rank Better?
Yes. Perhaps I should explain. I recently read through a Slideshare presentation by Rand Fishkin, founder of Moz, that discussed
How to Lose an Audience in 10 Days: Blog Writing Worst Practices
Here at EVG, we talk a lot about “best practices” because we don’t want to just slide by doing the
Why Every Brand Should Be on Pinterest
It’s become a cliché for me to remind the world that the Internet is a visual place. And it’s no
Frequent Photo Updates Boost Higher-ed Cred
When I set out on my college search 12 years ago (yikes!), I remember following the same steps with each new
What to Do When a Social Media Crisis Occurs
No one likes handling bad press, but you never know when a crisis might strike your business. I use the
Marketing with Infographics
There is an old saying that states, “A picture is worth a thousand words.” This is great, because 1000 words
Saving Face with Social Media: Learning from the Jeni’s Splendid Ice Creams’ Recall
When things are going well, it’s easy to boast about your product or share information about your services. But what
YouTube for Healthcare Marketing
YouTube is one of the most all-encompassing websites on the Internet today. It’s a practical and free tool those in
Four Practical Ways Healthcare Organizations Can Use Twitter
Twitter could be a healthcare organization’s best tool for campaigning. Doctors and other healthcare professionals can spread informative articles, new