Campfire
A Content Blog by EVG
5 Things We Love about Greenville in the Summer!
Did you attend Artisphere last weekend? For those of you who attended (and endured the heat wave that has swept through


Fitness Plans, Social Media and Marketing, Oh My!
We’re now more than four months into the New Year, and there’s a good chance those ambitious fitness plans you had in

EnVeritas Group to Host Higher Education Lab at Content Marketing World
Members of the EnVeritas Group team will host a workshop at Content Marketing World 2015 aimed at arming higher education

Knowing Your Audience: Formative Research for Healthcare Organizations
Standing out in the sea of voices that exists on social media can be hard enough as it is, and

4 Common Social Media Mistakes Every Business Should Avoid
Social media should no longer be regarded as a choice for your business—it’s a must. Smart Insights provided a detailed

Forums: An Alternative Way to Engage with Your Audience
As technology advances, companies have to change their marketing strategy to reach an audience that adapts as quickly as the

The Apple Watch will Revolutionize (Wearable) Marketing
Just when you thought your business was caught up with mobile trends, there is something new that may need your

Who Decides These Things? Great Grammar Battles in Content Marketing History
The next time you’re in the mood for a passionate debate, ask someone how they feel about the Oxford comma.

Six Ways to Be Proactive with Your Online Presence (Because No One Likes a Tattletale)
I recently went to a movie theater with my boyfriend and his family. When we arrived, we realized the movie

Mobile Commerce and Customer Experience in Retail
In recent years, many retail stores have found themselves scrambling to gain back market share lost during the advent of

Stop Wasting Visitors and Focus on Conversion Rates
Your site is up and running. You’ve spent a considerable amount of time focusing on Search Engine Optimization, Pay Per