Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

The way a company speaks is as critical as the products and services it offers. As a marketer, determining which message

Since smartphones have practically become an extension of our hands, it is no wonder that businesses are looking to mobile

Even before language took written form, stories were told of heroes called to quests during which they overcame obstacles to

I saw seven original Rembrandts (and a Peter Max) during a trip to Wingate University recently. While seeing the work

Most students are not on campus during their spring break, and on-campus advertising is insufficient. This breakdown in communication between

With graduation looming on the horizon for senior business majors, many are still frantically looking for a place to land

Besides delivering an excellent product that serves a genuine market need, few things are as important to the success of

Healthcare affects, or will someday affect, each and every one of us. As consumers, we live in an extremely fast-paced

The recent resurgence of JNCO Jeans and Cinnamon Toast Crunch has reminded me of my long lost Lisa Frank Trapper

A common misconception is that content marketing is only imperative for large businesses. Companies such as Red Bull, Nike and

Over the last several years, the trend in college recruitment tactics has shifted from traditional marketing like direct mail, printed