Campfire
A Content Blog by EVG
Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.
Recruit New Talent with Creative Content Marketing
Distinguished content comes from creative employees, and creative content comes from distinguished employees. It’s simple: memorable content marketing has a
Utilizing the New Instagram Layout App
Of course the use of Instagram for marketing is old news now. In the last few years, we have watched
5 Strategies for a Picture-Perfect Site
Did you know that users will spend 10 seconds or fewer deciding whether a web page is worthy of their
4 Brands That Understand the Importance of Tone and Voice
The way a company speaks is as critical as the products and services it offers. As a marketer, determining which message
Marketing: There’s an App for That
Since smartphones have practically become an extension of our hands, it is no wonder that businesses are looking to mobile
Storytelling Techniques for Content Marketers: The Hero’s Journey
Even before language took written form, stories were told of heroes called to quests during which they overcame obstacles to
3 Reasons to Visit Your Clients (Even if They Don’t Have Rembrandts)
I saw seven original Rembrandts (and a Peter Max) during a trip to Wingate University recently. While seeing the work
5 Ways to Connect with Students over Spring Break
Most students are not on campus during their spring break, and on-campus advertising is insufficient. This breakdown in communication between
8 Reasons Why Business Majors Make Great Content Marketers
With graduation looming on the horizon for senior business majors, many are still frantically looking for a place to land
5 Ways You Can Use Neuroscience to Increase SaaS Conversions
Besides delivering an excellent product that serves a genuine market need, few things are as important to the success of
4 Ways Healthcare Professionals Can Become the First Choice in Health-Related Information Sources
Healthcare affects, or will someday affect, each and every one of us. As consumers, we live in an extremely fast-paced