Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

6 Free Content Marketing Tools

“So… What content marketing tools do you guys recommend?” This is a frequent question we get at EVG, whether it’s

New Year, Old Content: Making What’s Old New Again

New Year, Old Content: Making What’s Old New Again

You’ve heard the saying “Out with the old, in with the new,” and as we begin a new year, this

3 Ways Kids are Like Web Content

3 Ways Kids are Like Web Content

Another blog post about kids? Sorry. As a single parent, my round-the-clock job is taking care of two kids. My

2015 Social Media and Content Marketing Analytic Trends

2015 Social Media and Content Marketing Analytic Trends

What is the one thing that will become more important in 2015 for social media and content marketers? ROI (return

Mayhem & Genius: Allstate’s Digital Campaign Dominates College Bowl

Mayhem & Genius: Allstate’s Digital Campaign Dominates College Bowl

Last Thursday, the Internet blew up during the Alabama-Ohio State Sugar Bowl game. Sponsor Allstate aired a series of ads

What New Year’s Resolutions Should Your Small Business Be Making?

What New Year’s Resolutions Should Your Small Business Be Making?

With most products and services available from multiple vendors around the world, how can a small business compete? With pockets

Content Creativity + Failure = Success

Content Creativity + Failure = Success

Do you consider yourself creative? I realize that’s a loaded question, and the average person will, without hesitation, tell you

Finnegan Finds a Forever Home: What Dogs Can Teach Us About Content Marketing

Finnegan Finds a Forever Home: What Dogs Can Teach Us About Content Marketing

Not many things in life make me happier than when a shelter animal gets adopted. Just the other day, I

How to Enhance Your (Small) Financial Firm’s Presence On Facebook

How to Enhance Your (Small) Financial Firm’s Presence On Facebook

I feel comfortable making the assumptive statement that the majority of businesses are using Facebook to promote their brand, along with

What I Learned from “The Last Goodbye” After I Finished Crying

What I Learned from “The Last Goodbye” After I Finished Crying

If you haven’t yet heard “The Last Goodbye,” the ending credits theme for The Hobbit: The Battle of the Five

Are You Faking It? False Profiles in Social Media

Are You Faking It? False Profiles in Social Media

I’m going to make a slightly embarrassing confession: I like my smile. It’s one of the parts of me I