Campfire
A Content Blog by EVG
English Majors and Content Marketing: A Perfect Match
As a college senior graduating in May with a Bachelor of Arts Degree in English, I have frequently been asked

Web Design for Higher Ed
As a relatively recent college grad, it wasn’t long ago that I dedicated massive amounts of research to university websites.

10 Things Global Brand Marketers Need to Watch for in 2015
2015 just might be the year where the Internet matures into adulthood. The maturation process has taken about 20 years,
6 Free Content Marketing Tools
“So… What content marketing tools do you guys recommend?” This is a frequent question we get at EVG, whether it’s

New Year, Old Content: Making What’s Old New Again
You’ve heard the saying “Out with the old, in with the new,” and as we begin a new year, this

3 Ways Kids are Like Web Content
Another blog post about kids? Sorry. As a single parent, my round-the-clock job is taking care of two kids. My

2015 Social Media and Content Marketing Analytic Trends
What is the one thing that will become more important in 2015 for social media and content marketers? ROI (return

Mayhem & Genius: Allstate’s Digital Campaign Dominates College Bowl
Last Thursday, the Internet blew up during the Alabama-Ohio State Sugar Bowl game. Sponsor Allstate aired a series of ads

What New Year’s Resolutions Should Your Small Business Be Making?
With most products and services available from multiple vendors around the world, how can a small business compete? With pockets

Content Creativity + Failure = Success
Do you consider yourself creative? I realize that’s a loaded question, and the average person will, without hesitation, tell you

Finnegan Finds a Forever Home: What Dogs Can Teach Us About Content Marketing
Not many things in life make me happier than when a shelter animal gets adopted. Just the other day, I