Campfire
A Content Blog by EVG
How to Enhance Your (Small) Financial Firm’s Presence On Facebook
I feel comfortable making the assumptive statement that the majority of businesses are using Facebook to promote their brand, along with


What I Learned from “The Last Goodbye” After I Finished Crying
If you haven’t yet heard “The Last Goodbye,” the ending credits theme for The Hobbit: The Battle of the Five

Are You Faking It? False Profiles in Social Media
I’m going to make a slightly embarrassing confession: I like my smile. It’s one of the parts of me I

Sometimes All It Takes Is Six Seconds
It may come as no surprise that my 18-year-old daughter is the main culprit for repeatedly dominating or exhausting our
Health During the Holidays: Planning Your Content Strategy
Ah, the holidays: A time of joy, giving, and … depression? Heartburn? Pregnancy? It’s true. I worked in the online

Santa and Sales: Why Nostalgia Makes for Merry Marketing
When I was growing up, the holidays meant driving around town looking at Christmas lights with mugs of hot chocolate,

Tips to Get Started on a Successful Website Design
I have spent enough time in the digital marketing industry to see just how many different viewpoints there are on

Prohibition and Patience in Content Marketing
Grab your cocktail shaker, pop a cork or settle in by your favorite local beer tap: Today’s the day to

Is Your Social Media Content Infringing on Copyright Laws?
Keeping up with all the social media accounts for a business can be a time consuming job. Managing multiple accounts

Know Content Marketing Archetypes for Better Strategy and Results
There are 4Ps in content marketing, according to CMI speaker Robert Rose at the Charlotte, NC Content Marketing World this

Preparing for Black Friday (Week) Marketing
It’s almost here. Black Friday. If you love a good deal, it’s the day you’ve been waiting for the whole