Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Sometimes All It Takes Is Six Seconds

It may come as no surprise that my 18-year-old daughter is the main culprit for repeatedly dominating or exhausting our

Sometimes All It Takes Is Six Seconds

Health During the Holidays: Planning Your Content Strategy

Ah, the holidays: A time of joy, giving, and … depression? Heartburn? Pregnancy? It’s true. I worked in the online

Santa and Sales: Why Nostalgia Makes for Merry Marketing

Santa and Sales: Why Nostalgia Makes for Merry Marketing

When I was growing up, the holidays meant driving around town looking at Christmas lights with mugs of hot chocolate,

Tips to Get Started on a Successful Website Design

Tips to Get Started on a Successful Website Design

I have spent enough time in the digital marketing industry to see just how many different viewpoints there are on

Prohibition and Patience in Content Marketing

Prohibition and Patience in Content Marketing

Grab your cocktail shaker, pop a cork or settle in by your favorite local beer tap: Today’s the day to

Is Your Social Media Content Infringing on Copyright Laws?

Is Your Social Media Content Infringing on Copyright Laws?

Keeping up with all the social media accounts for a business can be a time consuming job. Managing multiple accounts

Know Content Marketing Archetypes for Better Strategy and Results

Know Content Marketing Archetypes for Better Strategy and Results

There are 4Ps in content marketing, according to CMI speaker Robert Rose at the Charlotte, NC Content Marketing World this

Preparing for Black Friday (Week) Marketing

Preparing for Black Friday (Week) Marketing

It’s almost here. Black Friday. If you love a good deal, it’s the day you’ve been waiting for the whole

How NaNoWriMo Inspires Users Through Content

How NaNoWriMo Inspires Users Through Content

If you haven’t heard of National Novel Writing Month (aka NaNoWriMo), let me explain. Every year in November, thousands of

Word Sneak: Content Marketing Edition

Word Sneak: Content Marketing Edition

Viewers who tuned in to The Tonight Show with Jimmy Fallon on Tuesday, November 18 were treated to a particularly

Three Things My Kids Taught Me about Digital Marketing

Three Things My Kids Taught Me about Digital Marketing

Sara’s right: we probably should get it together. I have two from Generation Z myself. One’s a nine-year-old, and the other’s