Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

EnVeritas Group Wins Bronze for Best Blog at Pearl Awards

New York City, NY – Winners of the 2014 Pearl Awards were announced Tuesday, November 11 at Apella in New

EnVeritas Group Wins Bronze for Best Blog at Pearl Awards

I Have No Idea What I’m Doing: Imposter Syndrome at Work

When you think “I’m so in over my head,” or “I can’t do what they think I can do, and

Crock-Pot® Nonsense: A Lesson in Untrustworthy Content

Crock-Pot® Nonsense: A Lesson in Untrustworthy Content

Have a seat or something, because I am about to blow your mind: The Internet is really, really big. Ok,

Taco Bell Blacks out Its Social Media

Taco Bell Blacks out Its Social Media

An almost two year work in progress is making its debut. To promote the launch of their new mobile app, Taco Bell

Generation Z Called: They Said You Should Probably Get It Together

Generation Z Called: They Said You Should Probably Get It Together

My son is eight. If I allowed it, he would spend most of his waking life watching videos of other

Pick Your Poison—Four Nightmarish Content Marketing Mistakes

Pick Your Poison—Four Nightmarish Content Marketing Mistakes

I’ll admit, when I decided to write a Halloween-related post for the blog, I was most excited about shamelessly showing

Diverse Content for a Diverse Audience

Diverse Content for a Diverse Audience

As the month set aside to commemorate LGBT History, Disability Employment Awareness and Filipino American History, October marks the perfect

Facebook Releases Safety Check

Facebook Releases Safety Check

Facebook was founded on the premises of keeping people connected. Now, Facebook has even furthered its features with a new

Let’s Talk Business: Content Marketing on LinkedIn

Let’s Talk Business: Content Marketing on LinkedIn

What a transformation, from resume repository to content marketing monster. While surveys (like ones by the Content Marketing Institute) have

‘Twee’ Clothing Company Laughs All the Way to the Bank—The Modcloth Success Story

‘Twee’ Clothing Company Laughs All the Way to the Bank—The Modcloth Success Story

I like to think I’m a hard sell. I can hear my husband laughing now. But I am pretty quick

Blog Titles and Calls to Action: Aim for Truth in Titles and FIBs in CTA

Blog Titles and Calls to Action: Aim for Truth in Titles and FIBs in CTA

With millions of blogs being published online every day, it’s vitally important to create an experience for your target audience