Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Talking Careers With Downtown Greenville Pastry Chef and Foodie Michal Smith

I am blessed to have friends from a wide variety of different backgrounds, each with a unique heritage. One of

EnVeritas Group Named Finalist for Pearl Awards 2014

EnVeritas Group Named Finalist for Pearl Awards 2014

New York, NY – The Content Council announced the list of finalists, Wednesday, for the 2014 edition of the Pearl

4 New Social Media Websites or Apps you need to check out!

4 New Social Media Websites or Apps you need to check out!

Remember Myspace, Facebook or even Instagram in their early stages, before advertisers, or sponsored posts became popular? These four new

Engagement & Innovation: The New Battleground in Marketing

Engagement & Innovation: The New Battleground in Marketing

Insights from Brand2Global in London, October 1-2, 2014. Last week, I shared my excitement at seeing big brands like LEGO,

Top 20 Most Searched-for Universities: Who’s Winning the Internet in Higher Ed?

Top 20 Most Searched-for Universities: Who’s Winning the Internet in Higher Ed?

A recent Google search data report released by the BBC on September 23 lists the world’s 20 most searched-for universities.

Google: Greenville is a 2014 eCity

Google: Greenville is a 2014 eCity

Greenville, SC – During a press conference this afternoon at the Dark Corner Distillery on Main Street, search giant Google

The Content Marketing Cupcake: 4 Key Ingredients

The Content Marketing Cupcake: 4 Key Ingredients

The cupcake. That sweet, iced goodie that continues to evolve in the baked treat industry and that spans our cravings

Catching Content: Top 10 Attributes of Viral Marketing Campaigns

Catching Content: Top 10 Attributes of Viral Marketing Campaigns

What do the Old Spice Man, the Evian babies and the Chipotle Scarecrow all have in common? We’ve all seen

Content Marketing Comes of Age

Content Marketing Comes of Age

Insights from Brand2Global in London, October 1-2, 2014. You know something’s happening when leading brands like Google, LEGO, Lenovo, Nike,

One Pink Tutu at a Time

One Pink Tutu at a Time

Breast cancer. There’s nothing fun or funny about it. It’s not a subject that makes you think about content marketing.

Content Marketing in the Age of the Customer

Content Marketing in the Age of the Customer

Many marketers approach the digital economy as the same market in a digital form, but Shar VanBoskirk argues that it