Campfire
A Content Blog by EVG
Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.
Tips for Creating and Managing Successful LinkedIn Groups
Your company LinkedIn page is up and running. You’ve done your research, joined a few groups, left a few groups
What Every Writer Should Know about Keywords
Before arriving at EVG, I wrote website content, among other types of content, at a local college. I always kept
Learning from Ridiculous yet Effective Crowdfunding Campaigns
How much would you pay for a bowl of boiled potatoes, diced onion, relish and some mayonnaise? Maybe two dollars?
How Universities Can Reach Students Through Vlogging
With technological innovations come opportunities for institutions of higher education to connect with prospective students. Vlogging, or video blogging, is
Pinterest for Retailers: New Tools and Successful Strategies
It’s easier than ever for retailers and other businesses to use Pinterest to promote their products. Pinterest recently introduced a
Digital Malpractice—Don’t Let it Happen to You!
I was in a meeting with a prospect the other day, and he was telling me about his company’s website,
Writing for College Students
As a recent college graduate and member of the coveted 18-34 demographic, I’ve encountered a lot of marketing that is
Balance: Working and Doing
Though not my favorite Pixar movie (Monster’s Inc.!), I think Wall-E offers a valuable social commentary, especially for a kid’s movie
LinkedIn Empty Nesters’ Club
Starting this Saturday, I will be an Empty Nester. Yes, there are many of you who have come before me
7 Strategies for Replenishing Your Well of Blog Ideas
Fingers are poised. Computer screen is awash in white. Clock is ticking, reminding you of an encroaching deadline. Brain, however,
Small Businesses and Social Media
I often talk to small business owners or employees who ask about social media. “How do I find time for