Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

How Universities Can Reach Students Through Vlogging

With technological innovations come opportunities for institutions of higher education to connect with prospective students. Vlogging, or video blogging, is

Pinterest for Retailers: New Tools and Successful Strategies

It’s easier than ever for retailers and other businesses to use Pinterest to promote their products. Pinterest recently introduced a

Digital Malpractice—Don’t Let it Happen to You!

Digital Malpractice—Don’t Let it Happen to You!

I was in a meeting with a prospect the other day, and he was telling me about his company’s website,

Writing for College Students

As a recent college graduate and member of the coveted 18-34 demographic, I’ve encountered a lot of marketing that is

Balance: Working and Doing

Though not my favorite Pixar movie (Monster’s Inc.!), I think Wall-E offers a valuable social commentary, especially for a kid’s movie

LinkedIn Empty Nesters’ Club

LinkedIn Empty Nesters’ Club

Starting this Saturday, I will be an Empty Nester. Yes, there are many of you who have come before me

7 Strategies for Replenishing Your Well of Blog Ideas

7 Strategies for Replenishing Your Well of Blog Ideas

Fingers are poised. Computer screen is awash in white. Clock is ticking, reminding you of an encroaching deadline. Brain, however,

Small Businesses and Social Media

I often talk to small business owners or employees who ask about social media. “How do I find time for

Rentabiliser votre marketing international dans un monde multiculturel et multisupport

Rentabiliser votre marketing international dans un monde multiculturel et multisupport

La question que nous posent les entreprises en quête de développement à l’étranger est la suivante : comment créer une stratégie

Marketing global rentable en un mundo multicultural y con dispositivos múltiples

Marketing global rentable en un mundo multicultural y con dispositivos múltiples

La pregunta número uno que nos hacen las empresas que buscan expandirse en el extranjero es la siguiente: ¿cómo podemos

Can You Use Native Advertising Without Being a Jerk?

Can You Use Native Advertising Without Being a Jerk?

Native advertising. While Marissa Mayer may tout it as the next big way to sell things on the web, the