Campfire
A Content Blog by EVG
Rentabiliser votre marketing international dans un monde multiculturel et multisupport
La question que nous posent les entreprises en quête de développement à l’étranger est la suivante : comment créer une stratégie


Marketing global rentable en un mundo multicultural y con dispositivos múltiples
La pregunta número uno que nos hacen las empresas que buscan expandirse en el extranjero es la siguiente: ¿cómo podemos

Can You Use Native Advertising Without Being a Jerk?
Native advertising. While Marissa Mayer may tout it as the next big way to sell things on the web, the

Count Me In: How the Hidden Cash Trend Is Reaching Global Capacity
In recent weeks, my hometown of Greenville, South Carolina has joined in on the wildly popular Hidden Cash trend. Started

EVG Adds Lyon College to Higher Education Client Roster
Greenville, SC – EnVeritas Group announced this week that Lyon College, one of the premier liberal arts colleges in the

Why It’s Important to Continually Learn and Develop as a Global Marketer
Originally appeared in the July Edition of Brand Quarterly Magazine The “information superhighway” has turned supersonic since the phrase was

An Explosive Love Affair – Books, Readers and Digital Marketing
This weekend heralded National Book Lovers Day. Like pretty much everything in the known universe, the world of books has

Cost-effective Global Marketing in a Multicultural Multi-Device World
The number one question we are asked by companies seeking to expand abroad is: how do we develop a coherent,
Airbnb: A Blueprint for (Re)launching a Brand
If your company is in the process of creating a new brand, contemplating a rebranding or just in need of

10 Signs You’re a Content Marketing Nerd
Let’s just admit it—we in the content marketing world, and EnVeritas Group is no exception – think we’re cool because

Marketing Gluten-Free Products
Ten years ago, “gluten-free” was a puzzling term to many consumers. For my family and I, however, the term quickly