Campfire
A Content Blog by EVG
Count Me In: How the Hidden Cash Trend Is Reaching Global Capacity
In recent weeks, my hometown of Greenville, South Carolina has joined in on the wildly popular Hidden Cash trend. Started
EVG Adds Lyon College to Higher Education Client Roster
Greenville, SC – EnVeritas Group announced this week that Lyon College, one of the premier liberal arts colleges in the
Why It’s Important to Continually Learn and Develop as a Global Marketer
Originally appeared in the July Edition of Brand Quarterly Magazine The “information superhighway” has turned supersonic since the phrase was
An Explosive Love Affair – Books, Readers and Digital Marketing
This weekend heralded National Book Lovers Day. Like pretty much everything in the known universe, the world of books has
Cost-effective Global Marketing in a Multicultural Multi-Device World
The number one question we are asked by companies seeking to expand abroad is: how do we develop a coherent,
Airbnb: A Blueprint for (Re)launching a Brand
If your company is in the process of creating a new brand, contemplating a rebranding or just in need of
10 Signs You’re a Content Marketing Nerd
Let’s just admit it—we in the content marketing world, and EnVeritas Group is no exception – think we’re cool because
Marketing Gluten-Free Products
Ten years ago, “gluten-free” was a puzzling term to many consumers. For my family and I, however, the term quickly
Top 10 Reasons Your Headlines Fail
“Fertile Woman Dies in Climax.” Now that’s a headline, and it’s no joke. It makes perfect sense if you know
LinkedIn and the In Group
It’s an understatement to say that curating your business’s social media can be a full-time job. There are so many
My Favorite Content Marketing Blogs
As content marketers, it’s critical that we keep up with the latest news and best practices. One of the easiest