Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Count Me In: How the Hidden Cash Trend Is Reaching Global Capacity

In recent weeks, my hometown of Greenville, South Carolina has joined in on the wildly popular Hidden Cash trend. Started

Count Me In: How the Hidden Cash Trend Is Reaching Global Capacity
EVG Adds Lyon College to Higher Education Client Roster

EVG Adds Lyon College to Higher Education Client Roster

Greenville, SC – EnVeritas Group announced this week that Lyon College, one of the premier liberal arts colleges in the

Why It’s Important to Continually Learn and Develop as a Global Marketer

Why It’s Important to Continually Learn and Develop as a Global Marketer

Originally appeared in the July Edition of Brand Quarterly Magazine The “information superhighway” has turned supersonic since the phrase was

An Explosive Love Affair – Books, Readers and Digital Marketing

An Explosive Love Affair – Books, Readers and Digital Marketing

This weekend heralded National Book Lovers Day. Like pretty much everything in the known universe, the world of books has

Cost-effective Global Marketing in a Multicultural Multi-Device World

Cost-effective Global Marketing in a Multicultural Multi-Device World

The number one question we are asked by companies seeking to expand abroad is: how do we develop a coherent,

Airbnb: A Blueprint for (Re)launching a Brand

If your company is in the process of creating a new brand, contemplating a rebranding or just in need of

10 Signs You’re a Content Marketing Nerd

10 Signs You’re a Content Marketing Nerd

Let’s just admit it—we in the content marketing world, and EnVeritas Group is no exception – think we’re cool because

Marketing Gluten-Free Products

Marketing Gluten-Free Products

Ten years ago, “gluten-free” was a puzzling term to many consumers. For my family and I, however, the term quickly

Top 10 Reasons Your Headlines Fail

Top 10 Reasons Your Headlines Fail

“Fertile Woman Dies in Climax.” Now that’s a headline, and it’s no joke. It makes perfect sense if you know

LinkedIn and the In Group

It’s an understatement to say that curating your business’s social media can be a full-time job. There are so many

My Favorite Content Marketing Blogs

My Favorite Content Marketing Blogs

As content marketers, it’s critical that we keep up with the latest news and best practices. One of the easiest