Campfire
A Content Blog by EVG
Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.
The Realist’s Guide to Translation, Transcreation and Machine Translation
I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as
Simple College Math: Students + Blogging = Enrollment
Here at EVG, we’ve been talking a lot about marketing tips for higher education. How can universities reach and engage
Reading in the Age of the Internet
I’ve been a passionate reader all my life, and one of my earliest memories is of reading a simple Golden
Netflix: What House of Cards Can Teach Us about Content Marketing
When I moved into my first “grown-up” place, all I could afford was a humble one-bedroom apartment that scarcely fit
What Paris Taught Me About Content
As EVG’s Digital Media Coordinator, I’m well aware of the importance of content marketing—from the relevance of your brand to
Stop Thinking So Much: Learning to Follow Through on Social Media
Am I the only one who feels like the prevailing wisdom on good social media behavior has been regurgitated until
Switching Writing Styles: Cheat Codes for Writing (Almost) Anything
The ability to switch between different writing styles for different audiences is essential to anyone in the field of content
Content Marketing: All About Kairos
It happens all the time. Your marcom team at Company X is under the gun. E-Commerce sales are slipping. Competitor
Executives and Reddit: IAmA CEO. Ask Me Anything
It’s a new era. No longer out of reach of us “average people,” executives are taking to social media
The Growth of the Social Media Manager as a Career
What is a Social Media Manager? A social media manager is a person who manages an organization’s social media pages
A Viral Social Media Marketing Campaign Worth Noting
Taco Bell is currently running what just may be the greatest social media marketing campaign of the fast food industry