Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Healthcare Content Marketing The Right Way

‘Tis the season for stuffy noses, scratchy throats and aching heads. Every time I feel the slightest bit off, I

Healthcare Content Marketing The Right Way
Choosing a Good Content Creator Will Be One of the Best Things You Do for Your Business

Choosing a Good Content Creator Will Be One of the Best Things You Do for Your Business

If you think you will be able to create web copy for your site by yourself, you’re not alone. Lots

Learning from the Best Videos of Vine’s First Year

Learning from the Best Videos of Vine’s First Year

Last week, Vine turned one. While some of us (myself included) doubted that six-second films would catch on or offer

Psychology in Marketing

Content marketing is not about words but about minds. Grabbing attention, engaging users, telling stories, creating relationships – that happens

Duplicate Content Problems

  In my field, I hear a lot of talk about duplicate content. Will Google penalize for it? How should

What’s Trending on Facebook?

What’s Trending on Facebook?

Just this week, Facebook released a new homepage feature: “Trending.” The feature is slowly being rolled out across Facebook profiles,

Google Maps Introduces 360° Views of Hotel Interiors (Just in Time for Wedding Season)

This year, I’ll be a maid of honor for the first time. And the bachelorette party destination? Vegas. Cue the

Coping with Website Redesign

Coping with Website Redesign

A good friend of mine recently revealed his disappointment for a website redesign, constantly justifying his discontent with, “I can’t

Twitter as a News Source

Twitter as a News Source

I try to stay up to date when it comes to politics and current events. In recent months, I’ve become

The Revival of MySpace: Is It Here to Stay?

Let me tell you a story: Before Facebook became the popular and well-oiled social media machine that it is now,

Push the Borders of Your Content Marketing

Push the Borders of Your Content Marketing

Chances are, you have a friend who is seemingly well-versed in everything, from car engines to notable 18th century authors.