International
Content Localization: What It Means & Why You Need It
Translation, Localization, and Transcreation Content localization is a cultural translation that not only speaks the language of your target audiences,
3 Ways to Fail at Marketing to US Hispanics
Spend any time on the Internet and you’re bound to come across Spanish-language content, ads highlighting Hispanic Heritage Month, and
Presenting Effectively to a Multicultural Audience
While researching ways to present corporate instructional videos to a global audience, I found a dry well. There were a
Writing a Healthcare Blog
Think about some of your favorite bloggers. Think about some reasons why you like their particular blog. Today, there are
LGBT+ Content Marketing
Earlier this year when I reported some of the upcoming 2015 trends in content marketing I would have never imagined
YouTube for Healthcare Marketing
YouTube is one of the most all-encompassing websites on the Internet today. It’s a practical and free tool those in
Four Practical Ways Healthcare Organizations Can Use Twitter
Twitter could be a healthcare organization’s best tool for campaigning. Doctors and other healthcare professionals can spread informative articles, new
Knowing Your Audience: Formative Research for Healthcare Organizations
Standing out in the sea of voices that exists on social media can be hard enough as it is, and
4 Ways Healthcare Professionals Can Become the First Choice in Health-Related Information Sources
Healthcare affects, or will someday affect, each and every one of us. As consumers, we live in an extremely fast-paced