Marketing

Social Media: A Catalyst for Online Businesses

Since the early 2000’s social media has been used as a method to connect people. Whether that be connecting groups

Marketing with Pokemon Go!

Since the launch of Pokemon Go on July 6, the app has been downloaded approximately 7.5 million times in the

Increasing Employee Engagement without Being Forceful

Steve Jobs, who everyone admires as one of the foremost tech geniuses who ever lived, once said to an employee

Making the Most of Neuroscience in Marketing

Serious marketers have used data analysis to develop their strategies for a long time now. They analyze the market, consumer

Essential Tools for Marketing to Millennials

Let’s be honest, the world of marketing is a terrifying place. The constant gladiatorial struggle to gain fame and fortune

Marketing Your Company to Future Employees

Recruiting is one of the most important aspects of an organization that can directly impact your bottom line. Top talent can

Marketing to Seniors: Targeting a $15 Trillion Market

Millennials’ use of technology is a hot topic. But maybe marketers are focusing on the wrong demographic? In 2008, 35%

5 Ways to Attract Millennial Travelers to Your Hotel

Why should the hospitality industry care about pleasing Millennials? Well, they are no longer teeny boppers of the late 90’s and early

4 Tips for Higher Education Website Design

As a current college student, it was not long ago that I spent hours combing through college websites during my