Marketing

But Wait! There’s More… to Infomercial Content

I love infomercials. I always have, for as long as I can remember. There is just something simultaneously amusing and

Marketing in Ramadan: Gently Does It

This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in

7 Reasons Content Marketing Plans Fail

7 Reasons Content Marketing Plans Fail

With exception of the occasional social commentary piece, we spend a lot time and space on this blog discussing content

Content Marketing: Universal Studios and Disney World

Last week, my husband had a golf tournament in Orlando. Being the stellar wife that I am, I tagged along

Save Some Money, Ride the TravelPony: A Social Media Success Story

Everyone I know is getting married this year. Or at least, it seems that way. What does that mean for

Unique Selling Points and Super Powers

For me, summer means two things: absurd heat and superhero movies. Having already fallen in love with X-Men: Days of Future Past and Captain

Poetic License – Lessons for Inspired Content Marketing

Dreams about a Pulitzer aside, creatives working in fields like content marketing (and the colleagues who judge their work) may

Responsive Web Design Matters for Content Marketing

Responsive Web Design Matters for Content Marketing

With the increase in people accessing the web via mobile devices, responsive web design has seen a sharp rise in

Video Kills It: Content Marketing in the Visual Age

How much time did you spend watching versus reading today? The answer to that question drives one of the strongest