Marketing

The Realist’s Guide to Translation, Transcreation and Machine Translation

I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as

Simple College Math: Students + Blogging = Enrollment

Simple College Math: Students + Blogging = Enrollment

Here at EVG, we’ve been talking a lot about marketing tips for higher education. How can universities reach and engage

Netflix: What House of Cards Can Teach Us about Content Marketing

Netflix: What House of Cards Can Teach Us about Content Marketing

When I moved into my first “grown-up” place, all I could afford was a humble one-bedroom apartment that scarcely fit

What Paris Taught Me About Content

What Paris Taught Me About Content

As EVG’s Digital Media Coordinator, I’m well aware of the importance of content marketing—from the relevance of your brand to

Stop Thinking So Much: Learning to Follow Through on Social Media

Stop Thinking So Much: Learning to Follow Through on Social Media

Am I the only one who feels like the prevailing wisdom on good social media behavior has been regurgitated until

Switching Writing Styles: Cheat Codes for Writing (Almost) Anything

Switching Writing Styles: Cheat Codes for Writing (Almost) Anything

The ability to switch between different writing styles for different audiences is essential to anyone in the field of content

Content Marketing: All About Kairos

Content Marketing: All About Kairos

It happens all the time. Your marcom team at Company X is under the gun. E-Commerce sales are slipping. Competitor

The Growth of the Social Media Manager as a Career

What is a Social Media Manager? A social media manager is a person who manages an organization’s social media pages

How Gaming Apps Can Impact the Healthcare Industry

How Gaming Apps Can Impact the Healthcare Industry

Black tie. Fancy dinner. Nice speech. Time to go home. A normal healthcare fundraiser, right? The next fundraiser you go