Marketing

Mobile and The “Always On” Digital End User Journey: How to Create Tighter Content to Build Customer Loyalty

Mobile and The “Always On” Digital End User Journey: How to Create Tighter Content to Build Customer Loyalty

EVG’s Eric Ingrand, VP Content Marketing EMEA, hosted a round table at the Digital Content Marketing Summit in London. Below

The Internet is a Visual Place: 5 Tips for Higher Education

The Internet is a Visual Place: 5 Tips for Higher Education

Here at EVG, it’s no secret that “the Internet is a visual place” has been my mantra for the past

Exploring the World of Options in Free Image Editing

Exploring the World of Options in Free Image Editing

Whether blogging or preparing a presentation, you should always take advantage of the power of visuals. When creating quality graphics

What Large Hotel Groups Could Learn From Sarova Hotels’ New Websites

What Large Hotel Groups Could Learn From Sarova Hotels’ New Websites

I love working with Sarova Hotels. They’re an independent, family-owned company with four beautiful, “individual hotels for individual people” in

Start-up Trends and Tips for Creating a Successful Social Media Strategy

Start-up Trends and Tips for Creating a Successful Social Media Strategy

The early stages of starting and maintaining a successful social media page can be tasking, regardless of how big your

Healthcare Content Marketing The Right Way

Healthcare Content Marketing The Right Way

‘Tis the season for stuffy noses, scratchy throats and aching heads. Every time I feel the slightest bit off, I

Choosing a Good Content Creator Will Be One of the Best Things You Do for Your Business

Choosing a Good Content Creator Will Be One of the Best Things You Do for Your Business

If you think you will be able to create web copy for your site by yourself, you’re not alone. Lots

Psychology in Marketing

Content marketing is not about words but about minds. Grabbing attention, engaging users, telling stories, creating relationships – that happens

Google Maps Introduces 360° Views of Hotel Interiors (Just in Time for Wedding Season)

This year, I’ll be a maid of honor for the first time. And the bachelorette party destination? Vegas. Cue the