Marketing

Social Social Media

Social Social Media

For most businesses, a content marketing strategy is essential. It’s worth it to hire firms with a proven track record

A Peek Inside EVG’s People Center

A Peek Inside EVG’s People Center

Extended Network of Writers and Editors Though the physical locations of EnVeritas Group can be found in Greenville, SC and

Use Your Words: Expanding Your Content Marketing Vocabulary

Use Your Words: Expanding Your Content Marketing Vocabulary

Little kids with small, new vocabularies can get very frustrated when people don’t understand what they want. Listeners on the

Why Your Buyer Personas Aren’t Effective

Why Your Buyer Personas Aren’t Effective

You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed

The Correlation Between Quality Content and Customer Service in the Hospitality Industry

The Correlation Between Quality Content and Customer Service in the Hospitality Industry

Yesterday, the Guardian published a survey that provided insight into the UK’s best and worst hotel chains. The survey was in

Preparing to Invest in International Content

Preparing to Invest in International Content

If you’re entertaining the idea of expanding into an international market but are wary of how to begin or how

Brands are Publishers

Brands are Publishers

Content marketing is more than a way of communicating; it is a way of advertising. Web content is the basis

Tell Me a Story: Content Marketing 101

Tell Me a Story: Content Marketing 101

“Tell me a story” is a cliché. Children have been demanding it of parents since time began, and today it

Native Advertising: Q&A with Derek Singleton

Native Advertising: Q&A with Derek Singleton

We recently caught up Derek Singleton, Marketing Analyst at Software Advice, to hear his thoughts about native advertising and why