Marketing
Sending a Company Newsletter: A Few Helpful Hints
A few weeks ago, I tasked myself with the chore of cleaning out my personal e-mail box. Considering the hundreds
Battling Goliath: Bing vs. Google in the Search War
Do you Bing it or Google it? I’ll be honest – I can’t imagine ever responding to a question with
Social Social Media
For most businesses, a content marketing strategy is essential. It’s worth it to hire firms with a proven track record
A Peek Inside EVG’s People Center
Extended Network of Writers and Editors Though the physical locations of EnVeritas Group can be found in Greenville, SC and
Use Your Words: Expanding Your Content Marketing Vocabulary
Little kids with small, new vocabularies can get very frustrated when people don’t understand what they want. Listeners on the
Why Your Buyer Personas Aren’t Effective
You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed
The Correlation Between Quality Content and Customer Service in the Hospitality Industry
Yesterday, the Guardian published a survey that provided insight into the UK’s best and worst hotel chains. The survey was in
Preparing to Invest in International Content
If you’re entertaining the idea of expanding into an international market but are wary of how to begin or how
Brands are Publishers
Content marketing is more than a way of communicating; it is a way of advertising. Web content is the basis