Marketing

Why Your Buyer Personas Aren’t Effective

Why Your Buyer Personas Aren’t Effective

You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed

The Correlation Between Quality Content and Customer Service in the Hospitality Industry

The Correlation Between Quality Content and Customer Service in the Hospitality Industry

Yesterday, the Guardian published a survey that provided insight into the UK’s best and worst hotel chains. The survey was in

Preparing to Invest in International Content

Preparing to Invest in International Content

If you’re entertaining the idea of expanding into an international market but are wary of how to begin or how

Brands are Publishers

Brands are Publishers

Content marketing is more than a way of communicating; it is a way of advertising. Web content is the basis

Tell Me a Story: Content Marketing 101

Tell Me a Story: Content Marketing 101

“Tell me a story” is a cliché. Children have been demanding it of parents since time began, and today it

Native Advertising: Q&A with Derek Singleton

Native Advertising: Q&A with Derek Singleton

We recently caught up Derek Singleton, Marketing Analyst at Software Advice, to hear his thoughts about native advertising and why

Do Manufacturers Understand That Social Media Stuff?

Do Manufacturers Understand That Social Media Stuff?

I was having dinner with my husband last night and he was relaying the conversation he had with a colleague

Colloquialisms and Professionalism

I knew right away I was going to have a hard time with this phone call. The minute the voice

3 Ways to Repurpose that Infographic

3 Ways to Repurpose that Infographic

Infographics have permeated the web in kudzu-like fashion, and rightfully so. They do a great job of simplifying a complex subject