Marketing
Three Ways Universities Achieve Social Media Success
With nearly 100 percent of college-bound students active on one social media platform or another, higher education has their target
Using Google+ Communities to Engage
It’s time to get on the Google Plus train. I know, I know. You’re still holding out, hoping that the
6 Traits of Successful Contract Writers and Editors
One of my colleagues at EVG recently posed a question to me: “What do you think are the common traits
Keen on Keens: Effective Content Marketing for Retail Companies
A couple years ago I traveled to Europe for a two-week adventure traversing Spain, Italy and France. I didn’t want
4 Creative Content Marketing Ideas to Boost University Admissions
On my first day as a college student, I walked out of my dorm and onto campus feeling terrified and
Tap into TripAdvisor and Boost Your Bookings
Whether you’re looking for the perfect beachfront resort or a convenient budget hotel without the horror-movie vibe, there is a
5 Tips for SlideShare Success
Ok, so at this point most of the social sphere is familiar with the “new” kid on the block. SlideShare,
Take Away from SyFy’s Sharknado Premiere
Sharks, Bombs, Tornadoes and Content Strategy Ok, so everybody seems to be having a lot of Tweet fun over Thursday
Google Analytics for Busy Hotel Managers
Meet John, general manager of the Scooby Woo hotel in London. Like many hotel managers, he has Google Analytics code