Marketing

4 Creative Content Marketing Ideas to Boost University Admissions

4 Creative Content Marketing Ideas to Boost University Admissions

On my first day as a college student, I walked out of my dorm and onto campus feeling terrified and

Tap into TripAdvisor and Boost Your Bookings

Tap into TripAdvisor and Boost Your Bookings

Whether you’re looking for the perfect beachfront resort or a convenient budget hotel without the horror-movie vibe, there is a

5 Tips for SlideShare Success

5 Tips for SlideShare Success

Ok, so at this point most of the social sphere is familiar with the “new” kid on the block.  SlideShare,

Take Away from SyFy’s Sharknado Premiere

Take Away from SyFy’s Sharknado Premiere

Sharks, Bombs, Tornadoes and Content Strategy  Ok, so everybody seems to be having a lot of Tweet fun over Thursday

Google Analytics for Busy Hotel Managers

Google Analytics for Busy Hotel Managers

Meet John, general manager of the Scooby Woo hotel in London. Like many hotel managers, he has Google Analytics code

How is Content Marketing Changing the Game of Public Relations (PR)?

How is Content Marketing Changing the Game of Public Relations (PR)?

Content marketing is changing the face of marketing departments and public relations (PR) agencies. In case you haven’t heard of

Is Quality Content an Endangered Species?

Is Quality Content an Endangered Species?

I can’t play the harmonica. I have a half-dozen “how to play the blues harp” handbooks in my desk drawer,

Right Here, Right Now: “Real Time” Perspective for Content Marketing

Right Here, Right Now: “Real Time” Perspective for Content Marketing

This spring, I stumbled upon a new-to-me analytics provider whose mission has fascinated me ever since. The company, Chartbeat, launched

Google Search Just Got Visual

Google Search Just Got Visual

Have you used Google search lately? If you looked for a local hotel recently, you might have noticed something different