Marketing

Three Ways Universities Achieve Social Media Success

Three Ways Universities Achieve Social Media Success

With nearly 100 percent of college-bound students active on one social media platform or another, higher education has their target

Using Google+ Communities to Engage

Using Google+ Communities to Engage

It’s time to get on the Google Plus train. I know, I know. You’re still holding out, hoping that the

6 Traits of Successful Contract Writers and Editors

6 Traits of Successful Contract Writers and Editors

One of my colleagues at EVG recently posed a question to me: “What do you think are the common traits

Keen on Keens: Effective Content Marketing for Retail Companies

Keen on Keens: Effective Content Marketing for Retail Companies

A couple years ago I traveled to Europe for a two-week adventure traversing Spain, Italy and France. I didn’t want

4 Creative Content Marketing Ideas to Boost University Admissions

4 Creative Content Marketing Ideas to Boost University Admissions

On my first day as a college student, I walked out of my dorm and onto campus feeling terrified and

Tap into TripAdvisor and Boost Your Bookings

Tap into TripAdvisor and Boost Your Bookings

Whether you’re looking for the perfect beachfront resort or a convenient budget hotel without the horror-movie vibe, there is a

5 Tips for SlideShare Success

5 Tips for SlideShare Success

Ok, so at this point most of the social sphere is familiar with the “new” kid on the block.  SlideShare,

Take Away from SyFy’s Sharknado Premiere

Take Away from SyFy’s Sharknado Premiere

Sharks, Bombs, Tornadoes and Content Strategy  Ok, so everybody seems to be having a lot of Tweet fun over Thursday

Google Analytics for Busy Hotel Managers

Google Analytics for Busy Hotel Managers

Meet John, general manager of the Scooby Woo hotel in London. Like many hotel managers, he has Google Analytics code