Marketing

How is Content Marketing Changing the Game of Public Relations (PR)?

How is Content Marketing Changing the Game of Public Relations (PR)?

Content marketing is changing the face of marketing departments and public relations (PR) agencies. In case you haven’t heard of

Is Quality Content an Endangered Species?

Is Quality Content an Endangered Species?

I can’t play the harmonica. I have a half-dozen “how to play the blues harp” handbooks in my desk drawer,

Right Here, Right Now: “Real Time” Perspective for Content Marketing

Right Here, Right Now: “Real Time” Perspective for Content Marketing

This spring, I stumbled upon a new-to-me analytics provider whose mission has fascinated me ever since. The company, Chartbeat, launched

Google Search Just Got Visual

Google Search Just Got Visual

Have you used Google search lately? If you looked for a local hotel recently, you might have noticed something different

Project Management Tips: How to manage a project without losing sleep (Part 3)

Project Management Tips: How to manage a project without losing sleep (Part 3)

Learning how to manage a project can be stressful. You have to balance a client, a team, and the project

Musical Content for Website Enhancement

Musical Content for Website Enhancement

Musical content can enhance the experience a visitors gets when visiting your website.  Strategically adding a soundtrack to your site

6 Quality Content Myths

6 Quality Content Myths

My EVG colleagues and I devote a lot of time and blog space to sharing our thoughts about the value

Blogging: Best Practices

Blogging: Best Practices

Successful blogs combine the principles of effective writing with the elements of user-friendly website design. Good writing is about providing

Manufacturing a Successful Social Media Campaign

Manufacturing a Successful Social Media Campaign

Like most other industries, the manufacturing industry has seen traditional marketing begin to give way to digital marketing in recent