Marketing
How is Content Marketing Changing the Game of Public Relations (PR)?
Content marketing is changing the face of marketing departments and public relations (PR) agencies. In case you haven’t heard of
Is Quality Content an Endangered Species?
I can’t play the harmonica. I have a half-dozen “how to play the blues harp” handbooks in my desk drawer,
Right Here, Right Now: “Real Time” Perspective for Content Marketing
This spring, I stumbled upon a new-to-me analytics provider whose mission has fascinated me ever since. The company, Chartbeat, launched
Google Search Just Got Visual
Have you used Google search lately? If you looked for a local hotel recently, you might have noticed something different
Project Management Tips: How to manage a project without losing sleep (Part 3)
Learning how to manage a project can be stressful. You have to balance a client, a team, and the project
Musical Content for Website Enhancement
Musical content can enhance the experience a visitors gets when visiting your website. Strategically adding a soundtrack to your site
6 Quality Content Myths
My EVG colleagues and I devote a lot of time and blog space to sharing our thoughts about the value
Blogging: Best Practices
Successful blogs combine the principles of effective writing with the elements of user-friendly website design. Good writing is about providing
Manufacturing a Successful Social Media Campaign
Like most other industries, the manufacturing industry has seen traditional marketing begin to give way to digital marketing in recent