Marketing

Etude de cas marketing de contenu : CheapCaribbean.com

Etude de cas marketing de contenu : CheapCaribbean.com

OBJECTIF : Cheap Caribbean.com avait besoin d’un expert en contenu pour revoir la conception de son site web et optimiser

Etude de cas marketing de contenu : Sofitel

Etude de cas marketing de contenu : Sofitel

OBJECTIF : Sofitel avait besoin d’un partenaire pour créer, optimiser, localiser et gérer le contenu des sites web de leurs

Lessons from Boston

Lessons from Boston

The first Manufacturing Marketing Innovation conference sponsored by EnVeritas Group, Clemson University, Merge and PR Newswire took place on April

3D Imagery and the Role of the Biomedical Visual Communicator in Biotechnology

3D Imagery and the Role of the Biomedical Visual Communicator in Biotechnology

Seeing is believing…or more importantly, understanding. The saying is never truer than when the content that you have to believe

Social Media Marketing is a Two-Way Street

Social Media Marketing is a Two-Way Street

In today’s digital landscape, resistance to social media, for personal or business use, is futile. Social media provides one of

Beware: You Can’t Trust the Internet

It’s always important to be skeptical of what you read on line. Here is just a recent reminder of why

Digital Customer Service and the Demise of the Greeter

Digital Customer Service and the Demise of the Greeter

Recently, I realized that there weren’t any greeters at the front of America’s favorite superstore.  Well, perhaps in some locations,

How to Write for Mobile Sites

How to Write for Mobile Sites

A client recently surveyed their Facebook followers with the following question: When traveling, do you surf the web with your

Quality Content & Constant Consideration

Quality Content & Constant Consideration

Generation C & Constant Consideration The friendly folks at Google launched Think Insights a few weeks back, giving online marketers