Marketing
Social Media Marketing is a Two-Way Street
In today’s digital landscape, resistance to social media, for personal or business use, is futile. Social media provides one of
Beware: You Can’t Trust the Internet
It’s always important to be skeptical of what you read on line. Here is just a recent reminder of why
Digital Customer Service and the Demise of the Greeter
Recently, I realized that there weren’t any greeters at the front of America’s favorite superstore. Well, perhaps in some locations,
How to Write for Mobile Sites
A client recently surveyed their Facebook followers with the following question: When traveling, do you surf the web with your
Quality Content & Constant Consideration
Generation C & Constant Consideration The friendly folks at Google launched Think Insights a few weeks back, giving online marketers
Poor Web Content = Missed Opportunities
I was talking with a banker friend at Crossfit this week during my usual 6am workout, and he began asking
Are You Ready for the Future
Hiroshi Mikitani, CEO of Rakuten Inc, noted in a March post on LinkedIn that ‘information overload’ ought to be embraced
5 Ways to Stifle Creativity in the Workplace
At EVG, the role of creativity in the workplace has always been well established—after all, we work in an industry
Content That Connects: Part Deux
read part one I’m in the business of content marketing. When I’m not doing that, I’m in the business of