Marketing

Beware: You Can’t Trust the Internet

It’s always important to be skeptical of what you read on line. Here is just a recent reminder of why

Digital Customer Service and the Demise of the Greeter

Digital Customer Service and the Demise of the Greeter

Recently, I realized that there weren’t any greeters at the front of America’s favorite superstore.  Well, perhaps in some locations,

How to Write for Mobile Sites

How to Write for Mobile Sites

A client recently surveyed their Facebook followers with the following question: When traveling, do you surf the web with your

Quality Content & Constant Consideration

Quality Content & Constant Consideration

Generation C & Constant Consideration The friendly folks at Google launched Think Insights a few weeks back, giving online marketers

Poor Web Content = Missed Opportunities

Poor Web Content = Missed Opportunities

I was talking with a banker friend at Crossfit this week during my usual 6am workout, and he began asking

Are You Ready for the Future

Are You Ready for the Future

Hiroshi Mikitani, CEO of Rakuten Inc, noted in a March post on LinkedIn that ‘information overload’ ought to be embraced

5 Ways to Stifle Creativity in the Workplace

At EVG, the role of creativity in the workplace has always been well established—after all, we work in an industry

Content That Connects: Part Deux

Content That Connects: Part Deux

read part one I’m in the business of content marketing. When I’m not doing that, I’m in the business of

Eric Ingrand Visits ITB Berlin

Eric Ingrand Visits ITB Berlin

EVG’s Eric Ingrand was recently in attendance at ITB Berlin 2013.  He reports on his experience, the state of the