Marketing
Adapting to Changes in Search Trends
During this time of global uncertainty, many things have changed. “Non-essential” workers set up their home offices and got familiar
How to Avoid Tone-Deaf Content Marketing
The entire world is in a tailspin. If you sit and think about what’s happening long enough, you can work
Measuring the Success of Your Marketing Campaigns: Tracking and Conversions
It seems like a no-brainer for someone who works every day in the PPC space: you should be tracking conversions.
Making an SEO Case for Specialized (Subject Matter Expert) Writers
EVG is an international agency that specializes in content marketing, so it goes without saying that we rely on a
Key Elements of Narrative and How to Use Them in Your Content Marketing
Long before we could write, people told stories. Unsurprisingly, we still gravitate to narratives when seeking information. Using narrative elements
Biggest Marketing Moments of the Decade
Technology moves fast, so it’s no surprise that a lot has happened in the world of marketing since 2010. Let’s
Marketing Tips for Success in the New Year
The new year is a great time to purge things from your life, from your house, and from your business
Don’t Create Content for Its Own Sake
One of the biggest mistakes made in marketing is to produce and publish content for the sake of publishing content.
Hotels, Events, and Customer Loyalty
In September, I attended my 7th Dragon Con in downtown Atlanta. According to their website, Dragon Con is “the largest