Marketing

Helpful Marketing Techniques to Capitalize on Back-to-School Sales

It’s that time again. All the students are heading back to school, and your inbox is flooded with back-to-school marketing

EVG’s SEO/SEM Services, Explained

You might have heard of SEO and have a basic understanding of it, but when you’re thinking about your own

What’s In an EVG SEO Metrics Report?

It’s EVG’s philosophy that SEO work needs to be helpful, ethical, and clear. To that end, we strive to create

Destination Content: How to Write for Parents

Last month, I wrote about best practices of writing destination content. It led me to consider how much more I

Is Your Digital Marketing Strategy Telling the Right Story?

Stories are powerful tools. Humans are hardwired to tell stories and to want to hear them. Successful brands recognize the

Tips for Operational Efficiency in Graphic Design

Tips for Operational Efficiency in Graphic Design

If you’re reading this, then congratulations, you made it past the bombastic title of this blog post. You must truly

Why People Bounce Off Your Site and What You Can Do to Change It

Why People Bounce Off Your Site and What You Can Do to Change It

You’ve done the work. You’ve built your website. You’ve designed and created and optimized to the best of your ability

Destination Content: How to Write it Best

Destination Content: How to Write it Best

At the beginning of January, I decided that I’d like to be a runner. Running is something I’ve never been

Why CRMs Are Important in the Senior Living Industry

There’s a silver tsunami heading our way, and it won’t just affect coastal communities. The reality is that 10,000 members