Marketing
When Should You Update Your Website?
How do you know when it’s time to update your website? If you recently updated your site and are just
How to Create a Successful Social Media Calendar
All your marketing efforts, social media included, should be purposeful and strategic. You wouldn’t show up to record a TV
What D&D Reminded Me About Writing and Branding
I’ve been a writer and a nerd for as long as I can remember. In elementary school, I won a
Creating Quality Higher Education Content
It’s essential for institutions of higher education to create great content. Not only do prospective students look at higher ed
A Tale of Two Searches
You might have heard about long-tail searches, but you’re not quite sure what they are or why they matter. As
How to Spend Less Time Searching for Stock Photos
Once upon a time, I had the same self-imposed rule for stock photo sites as I did for boring books:
Marketing and Selling Products on Pinterest and Instagram
As someone who lives in “SEO World,” it feels weird to me to be writing about Pinterest and Instagram, especially
Seven Tips on How to Give Good Design Feedback
We can always count on our colleagues, friends and family to offer feedback, but we can’t always guarantee its usefulness.
Of Course Content Is Still King!
Recently, my friend and colleague Kathleen wrote a blog arguing, “Content is No Longer King.” What you should know is