SEO

Future-Proof Your E-commerce: Optimize Your Product Pages for the Rise of AI-Powered Shopping

Just in time for peak online holiday shopping, Google has revitalized its e-commerce platform, aptly named Google Shopping. The platform

Navigating Content Marketing Challenges in B2B: Lessons and Strategies for Success

Content marketing in B2B presents unique challenges, from lengthy sales cycles with hard-to-attribute conversions to capturing the attention of busy,

Google Still Wants You to E.E.A.T.: SEO Best Practices in 2024

This past month, Google began rolling out its Broad Core Update. This particular iteration of the Helpful Content Update aims

3 Ways to Use AI in SEO (and Tools That Rock!)

The past year has seen a massive increase in AI adoption by companies worldwide. About half of companies in a

2024 Google Leak Basics: What Companies Should Know

What Is the Google Leak, and What Does It Include?  On May 27, 2024, Rand Fishkin and Mike King made

Passing on the Spam: A Quick & Dirty Recap of Google’s Recent Updates

In some ways, doing research online has become more difficult. Partly, because there’s just so much junk to wade through.

Riding the AI Content Creation Wave with EVG Media

Inarguably, one of the burning questions of the content creation world is how to respond to the rise of widely

A Website Content Creator’s Guide to Using H Tags

What Are H Tags? H tags, also known as headers, are HTML elements used to organize web page content. They

SGE, AI and the Evolving Face of Search (Part 1)

SGE, AI and the Evolving Face of Search (Part 1)

Before we explore the intersection of SGE, AI and Search, consider a real-world scenario: Let’s say you’re looking to surprise