Social Media

Marketing and Selling Products on Pinterest and Instagram

As someone who lives in “SEO World,” it feels weird to me to be writing about Pinterest and Instagram, especially

The Frustrations of Non-Chronological News Feeds

While I’ve never been a huge fan of non-chronological news feeds on social media, I (and the rest of the

How To Target Millennials Effectively

You’ve seen all the articles hand-wringing about which industry the destructive millennial population will kill next. From napkins to diamonds

How Influencer Marketing Works

Have you considered influencer marketing, but aren’t sure how to get started? You may choose to set it up in

Every Move You Make… I’ll Be Watching You: How Personalized Ads Work

Ever wonder why you see certain ads on your social media sites? Maybe something you were shopping for earlier, or

Social Media Best Practices & March Madness

The 2018 NCAA Men’s Basketball tournament has delivered plenty of Twitter gems and real-world examples of social media best practices

Using Twitter to Build a Sense of Community: My Experience Hosting #SEOChat

One of the really great things about the SEO industry is the community. Because of the nature of SEO —

Making Snapchat Work for Your Business

Is your business looking to reach a wider audience on social media? With so many of us glued to social

Five Ways to Up Your Facebook Game

The amount of Facebook posts can be overwhelming for users in today’s day and age. Everyone is on Facebook, even