Social Media

Politicians Are A-Twitter About Social Media

Social media is now a given in political campaigns. A contender without a Twitter handle is hardly a contender at

Top 5 Image Tools for Social Sharing

A good image can make the difference between a share and a drive-by, and social media demands you use images

5 New (Mostly Free) Things on LinkedIn

5 New (Mostly Free) Things on LinkedIn

If a rolling stone gathers no moss, social media doesn’t even collect spores. Even if you use a social media

Why Every Brand Should Be on Pinterest

Why Every Brand Should Be on Pinterest

It’s become a cliché for me to remind the world that the Internet is a visual place. And it’s no

What to Do When a Social Media Crisis Occurs

What to Do When a Social Media Crisis Occurs

No one likes handling bad press, but you never know when a crisis might strike your business. I use the

Saving Face with Social Media: Learning from the Jeni’s Splendid Ice Creams’ Recall

Saving Face with Social Media: Learning from the Jeni’s Splendid Ice Creams’ Recall

When things are going well, it’s easy to boast about your product or share information about your services. But what

Fitness Plans, Social Media and Marketing, Oh My!

Fitness Plans, Social Media and Marketing, Oh My!

We’re now more than four months into the New Year, and there’s a good chance those ambitious fitness plans you had in

4 Common Social Media Mistakes Every Business Should Avoid

4 Common Social Media Mistakes Every Business Should Avoid

Social media should no longer be regarded as a choice for your business—it’s a must. Smart Insights provided a detailed

Forums: An Alternative Way to Engage with Your Audience

Forums: An Alternative Way to Engage with Your Audience

As technology advances, companies have to change their marketing strategy to reach an audience that adapts as quickly as the