Strategy

Take Away from SyFy’s Sharknado Premiere

Take Away from SyFy’s Sharknado Premiere

Sharks, Bombs, Tornadoes and Content Strategy  Ok, so everybody seems to be having a lot of Tweet fun over Thursday

How is Content Marketing Changing the Game of Public Relations (PR)?

How is Content Marketing Changing the Game of Public Relations (PR)?

Content marketing is changing the face of marketing departments and public relations (PR) agencies. In case you haven’t heard of

Is Quality Content an Endangered Species?

Is Quality Content an Endangered Species?

I can’t play the harmonica. I have a half-dozen “how to play the blues harp” handbooks in my desk drawer,

Email Content is Often Overlooked

Email Content is Often Overlooked

We understand, by now, the importance of offering solid public-facing content on your website, social media pages, etc.  But what

Musical Content for Website Enhancement

Musical Content for Website Enhancement

Musical content can enhance the experience a visitors gets when visiting your website.  Strategically adding a soundtrack to your site

6 Quality Content Myths

6 Quality Content Myths

My EVG colleagues and I devote a lot of time and blog space to sharing our thoughts about the value

Pick your hard

Pick your hard

There are easy things. Pizza is easy. Sweatpants are easy. Ad buys are easy. And there are difficult things, like

Social Media, the Honeymoon is Over

Social Media, the Honeymoon is Over

As a social media user, let me tell you, my honeymoon with social media is over. I’m no longer dazzled

Penguin 2.0: Get your house in order

Penguin 2.0: Get your house in order

Update May 23, 2013 Penguin 2.0 launched yesterday afternoon, May 22, and the update is now complete. According to Cutts,