Strategy

6 Quality Content Myths

6 Quality Content Myths

My EVG colleagues and I devote a lot of time and blog space to sharing our thoughts about the value

Pick your hard

Pick your hard

There are easy things. Pizza is easy. Sweatpants are easy. Ad buys are easy. And there are difficult things, like

Social Media, the Honeymoon is Over

Social Media, the Honeymoon is Over

As a social media user, let me tell you, my honeymoon with social media is over. I’m no longer dazzled

Penguin 2.0: Get your house in order

Penguin 2.0: Get your house in order

Update May 23, 2013 Penguin 2.0 launched yesterday afternoon, May 22, and the update is now complete. According to Cutts,

Give a Hoot About Social Media Management

Give a Hoot About Social Media Management

By now, most companies understand the benefits of integrating social media into their marketing strategy (if you haven’t, get with

Health and Google: A Unique Search Experience

The percentage of people who use internet search to find health information is enormous. According to a September 2012 survey,

Is Content a Commodity?

Is Content a Commodity?

If you’re looking for content creation or content marketing help, you’ve probably Googled it. Right? And you’re probably overwhelmed with

Search and the Health Industry

In my previous post, I mentioned doing research to be able to write for your users. For some people I’ve

Search & Content Optimization – 20 SEO Best Practices

Search & Content Optimization – 20 SEO Best Practices

Unscrupulous SEO companies offer quick fix solutions to getting your website ranked high on Google searches, and in the process