Strategy

Take Away from SyFy’s Sharknado Premiere
Sharks, Bombs, Tornadoes and Content Strategy Ok, so everybody seems to be having a lot of Tweet fun over Thursday

How is Content Marketing Changing the Game of Public Relations (PR)?
Content marketing is changing the face of marketing departments and public relations (PR) agencies. In case you haven’t heard of

Is Quality Content an Endangered Species?
I can’t play the harmonica. I have a half-dozen “how to play the blues harp” handbooks in my desk drawer,

Email Content is Often Overlooked
We understand, by now, the importance of offering solid public-facing content on your website, social media pages, etc. But what

Musical Content for Website Enhancement
Musical content can enhance the experience a visitors gets when visiting your website. Strategically adding a soundtrack to your site

6 Quality Content Myths
My EVG colleagues and I devote a lot of time and blog space to sharing our thoughts about the value

Pick your hard
There are easy things. Pizza is easy. Sweatpants are easy. Ad buys are easy. And there are difficult things, like

Social Media, the Honeymoon is Over
As a social media user, let me tell you, my honeymoon with social media is over. I’m no longer dazzled

Penguin 2.0: Get your house in order
Update May 23, 2013 Penguin 2.0 launched yesterday afternoon, May 22, and the update is now complete. According to Cutts,