Strategy
6 Quality Content Myths
My EVG colleagues and I devote a lot of time and blog space to sharing our thoughts about the value
Pick your hard
There are easy things. Pizza is easy. Sweatpants are easy. Ad buys are easy. And there are difficult things, like
Social Media, the Honeymoon is Over
As a social media user, let me tell you, my honeymoon with social media is over. I’m no longer dazzled
Penguin 2.0: Get your house in order
Update May 23, 2013 Penguin 2.0 launched yesterday afternoon, May 22, and the update is now complete. According to Cutts,
Give a Hoot About Social Media Management
By now, most companies understand the benefits of integrating social media into their marketing strategy (if you haven’t, get with
Health and Google: A Unique Search Experience
The percentage of people who use internet search to find health information is enormous. According to a September 2012 survey,
Is Content a Commodity?
If you’re looking for content creation or content marketing help, you’ve probably Googled it. Right? And you’re probably overwhelmed with
Search and the Health Industry
In my previous post, I mentioned doing research to be able to write for your users. For some people I’ve
Search & Content Optimization – 20 SEO Best Practices
Unscrupulous SEO companies offer quick fix solutions to getting your website ranked high on Google searches, and in the process