Strategy

6 Traits of Successful Contract Writers and Editors

6 Traits of Successful Contract Writers and Editors

One of my colleagues at EVG recently posed a question to me: “What do you think are the common traits

Keen on Keens: Effective Content Marketing for Retail Companies

Keen on Keens: Effective Content Marketing for Retail Companies

A couple years ago I traveled to Europe for a two-week adventure traversing Spain, Italy and France. I didn’t want

4 Creative Content Marketing Ideas to Boost University Admissions

4 Creative Content Marketing Ideas to Boost University Admissions

On my first day as a college student, I walked out of my dorm and onto campus feeling terrified and

Tap into TripAdvisor and Boost Your Bookings

Tap into TripAdvisor and Boost Your Bookings

Whether you’re looking for the perfect beachfront resort or a convenient budget hotel without the horror-movie vibe, there is a

5 Tips for SlideShare Success

5 Tips for SlideShare Success

Ok, so at this point most of the social sphere is familiar with the “new” kid on the block.  SlideShare,

Take Away from SyFy’s Sharknado Premiere

Take Away from SyFy’s Sharknado Premiere

Sharks, Bombs, Tornadoes and Content Strategy  Ok, so everybody seems to be having a lot of Tweet fun over Thursday

How is Content Marketing Changing the Game of Public Relations (PR)?

How is Content Marketing Changing the Game of Public Relations (PR)?

Content marketing is changing the face of marketing departments and public relations (PR) agencies. In case you haven’t heard of

Is Quality Content an Endangered Species?

Is Quality Content an Endangered Species?

I can’t play the harmonica. I have a half-dozen “how to play the blues harp” handbooks in my desk drawer,

Email Content is Often Overlooked

Email Content is Often Overlooked

We understand, by now, the importance of offering solid public-facing content on your website, social media pages, etc.  But what