Strategy
Digital Customer Service and the Demise of the Greeter
Recently, I realized that there weren’t any greeters at the front of America’s favorite superstore. Well, perhaps in some locations,
Poor Web Content = Missed Opportunities
I was talking with a banker friend at Crossfit this week during my usual 6am workout, and he began asking
5 Ways to Stifle Creativity in the Workplace
At EVG, the role of creativity in the workplace has always been well established—after all, we work in an industry
Content That Connects: Part Deux
read part one I’m in the business of content marketing. When I’m not doing that, I’m in the business of
New Promotions Open Doors for Greater Success at EVG
Even though 2012 brought many great changes and milestones, we’re expecting 2013 to be even better and busier, making it
Five SEO Resolutions You Won’t Want To Break
It’s January and time to make a few resolutions for 2013. With the best of intentions, we promise to lose
5 Best Ways to Create Content that Connects
read part two Good content drives better business. If you write it (well), design it (well), and disseminate it (well)
The Mobile Content Era: Are You Paying Attention?
As with everything in life, balance is the key to success. And the key to a successful online strategy is
No More One-Night Stands (Ending the Conversions Obsession)
Just wrapped up the keynote talk at SES San Francisco (@SESConf) with Avinash Kaushik, Google’s Digital Marketing Evangelist. Enigmatic guy,