Technology

Search Engine Tags, Attributes, Commands and Suggestions: Robots.txt and rel=“canonical”

Part 1 When I prompted some friends for their questions to help me write this blog, one of my favorite

Website Design: ADA Accessibility Standards Matter

Website Design: ADA Accessibility Standards Matter

Those of us with good health take using the Internet as a given. We watch videos, skim text and consume

6 Apps to Improve Learning in Higher Education

The classroom is no longer a place where a piece of chalk and blackboard are needed. Classrooms today, from Kindergarten

Tips to Get Started on a Successful Website Design

Tips to Get Started on a Successful Website Design

I have spent enough time in the digital marketing industry to see just how many different viewpoints there are on

Taco Bell Blacks out Its Social Media

Taco Bell Blacks out Its Social Media

An almost two year work in progress is making its debut. To promote the launch of their new mobile app, Taco Bell

Content Marketing Comes of Age

Content Marketing Comes of Age

Insights from Brand2Global in London, October 1-2, 2014. You know something’s happening when leading brands like Google, LEGO, Lenovo, Nike,

Digital Malpractice—Don’t Let it Happen to You!

Digital Malpractice—Don’t Let it Happen to You!

I was in a meeting with a prospect the other day, and he was telling me about his company’s website,

Why It’s Important to Continually Learn and Develop as a Global Marketer

Why It’s Important to Continually Learn and Develop as a Global Marketer

Originally appeared in the July Edition of Brand Quarterly Magazine The “information superhighway” has turned supersonic since the phrase was

Airbnb: A Blueprint for (Re)launching a Brand

If your company is in the process of creating a new brand, contemplating a rebranding or just in need of