Technology
Content Marketing Comes of Age
Insights from Brand2Global in London, October 1-2, 2014. You know something’s happening when leading brands like Google, LEGO, Lenovo, Nike,
Digital Malpractice—Don’t Let it Happen to You!
I was in a meeting with a prospect the other day, and he was telling me about his company’s website,
Why It’s Important to Continually Learn and Develop as a Global Marketer
Originally appeared in the July Edition of Brand Quarterly Magazine The “information superhighway” has turned supersonic since the phrase was
Airbnb: A Blueprint for (Re)launching a Brand
If your company is in the process of creating a new brand, contemplating a rebranding or just in need of
Marketing Gluten-Free Products
Ten years ago, “gluten-free” was a puzzling term to many consumers. For my family and I, however, the term quickly
Responsive Web Design Matters for Content Marketing
With the increase in people accessing the web via mobile devices, responsive web design has seen a sharp rise in
Tips for Conversion Rate Optimization
It’s no secret that, in order to be successful in reaching your target audience, you need a solid digital presence.
The Best Video Game Music for Work and Study
These are some of the best video game music soundtracks to help you concentrate on your tasks: Final Fantasy 7
Ok Google in Chrome Beta: The Progression of Voice Search
While we’re not quite at the level of the movie Her (yet), voice search is quickly becoming both more prevalent