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5 Brands That Went Viral on YouTube and How Yours Can Too
YouTube can seem like a fickle, confusing place where only the lucky can achieve audience attention, but this does not

Do You Write Good? Technique and Inspiration for Content Marketing Writers
Even as videos get a lot of play in content marketing circles (see what I did there?), as a writer

YouTube Turns 10 on Valentine’s Day!
Are you looking forward to or dreading this Valentine’s Day? Regardless of your plans, there may be another reason to

10 Things Global Brand Marketers Need to Watch for in 2015
2015 just might be the year where the Internet matures into adulthood. The maturation process has taken about 20 years,
6 Free Content Marketing Tools
“So… What content marketing tools do you guys recommend?” This is a frequent question we get at EVG, whether it’s

3 Ways Kids are Like Web Content
Another blog post about kids? Sorry. As a single parent, my round-the-clock job is taking care of two kids. My

Mayhem & Genius: Allstate’s Digital Campaign Dominates College Bowl
Last Thursday, the Internet blew up during the Alabama-Ohio State Sugar Bowl game. Sponsor Allstate aired a series of ads

What New Year’s Resolutions Should Your Small Business Be Making?
With most products and services available from multiple vendors around the world, how can a small business compete? With pockets

Finnegan Finds a Forever Home: What Dogs Can Teach Us About Content Marketing
Not many things in life make me happier than when a shelter animal gets adopted. Just the other day, I