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Marketing Middle Earth

Marketing Middle Earth

Before I set out to travel to New Zealand for a few months, I was overwhelmed with confirmation that New

Embracing Targeted Marketing

Embracing Targeted Marketing

Businesses have responded to an increase in mobile devices by increasing the amount of targeted marketing that they conduct. Consumers

Start-up Trends and Tips for Creating a Successful Social Media Strategy

Start-up Trends and Tips for Creating a Successful Social Media Strategy

The early stages of starting and maintaining a successful social media page can be tasking, regardless of how big your

Healthcare Content Marketing The Right Way

Healthcare Content Marketing The Right Way

‘Tis the season for stuffy noses, scratchy throats and aching heads. Every time I feel the slightest bit off, I

Sending a Company Newsletter: A Few Helpful Hints

Sending a Company Newsletter: A Few Helpful Hints

A few weeks ago, I tasked myself with the chore of cleaning out my personal e-mail box. Considering the hundreds

The Correlation Between Quality Content and Customer Service in the Hospitality Industry

The Correlation Between Quality Content and Customer Service in the Hospitality Industry

Yesterday, the Guardian published a survey that provided insight into the UK’s best and worst hotel chains. The survey was in

A Sweet Content Marketing Partnership: Hershey & the NCAA

A Sweet Content Marketing Partnership: Hershey & the NCAA

During my recent visit to Content Marketing World in Cleveland, Ohio, I had the pleasure of listening to Martin Baker,

Mobile Websites vs. Responsive Websites: Which is Better?

Mobile Websites vs. Responsive Websites: Which is Better?

Do you know what really bothers me? When people put the toilet paper roll on the handle facing the wrong

Leverage Mobile Device Popularity to Provide Convenience

Leverage Mobile Device Popularity to Provide Convenience

Convenience – Today’s consumers weigh this factor heavily as they choose whether to make the shift toward becoming loyal customers.