Content Marketing in the Age of the Customer
Many marketers approach the digital economy as the same market in a digital form, but Shar VanBoskirk argues that it
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10 Tips for Marketing Your Business Internationally
At conferences such as Brand2Global—where I’ll be presenting a panel in October—I’m often asked for advice on marketing businesses internationally.
Digital Malpractice—Don’t Let it Happen to You!
I was in a meeting with a prospect the other day, and he was telling me about his company’s website,
7 Strategies for Replenishing Your Well of Blog Ideas
Fingers are poised. Computer screen is awash in white. Clock is ticking, reminding you of an encroaching deadline. Brain, however,
Airbnb: A Blueprint for (Re)launching a Brand
If your company is in the process of creating a new brand, contemplating a rebranding or just in need of
LinkedIn and the In Group
It’s an understatement to say that curating your business’s social media can be a full-time job. There are so many
My Favorite Content Marketing Blogs
As content marketers, it’s critical that we keep up with the latest news and best practices. One of the easiest
Keeping Hogwarts Alive: What Pottermore Can Teach Us About Content Marketing
I’m flying my nerd flag pretty high in this blog post, so let me begin by saying that I own
Marketing in Ramadan: Gently Does It
This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in
7 Reasons Content Marketing Plans Fail
With exception of the occasional social commentary piece, we spend a lot time and space on this blog discussing content
Content Marketing: Universal Studios and Disney World
Last week, my husband had a golf tournament in Orlando. Being the stellar wife that I am, I tagged along