All About Hashtags
Hashtags can seem a strange and elusive beast to anyone who hasn’t used them or doesn’t get their purpose. They’re
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Five Tips to Help Ease Those Public Speaking Nerves
Have you ever been overcome with nerves before a public speaking engagement? As a content marketer, one of the best
The Realist’s Guide to Translation, Transcreation and Machine Translation
I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as
Ok Google in Chrome Beta: The Progression of Voice Search
While we’re not quite at the level of the movie Her (yet), voice search is quickly becoming both more prevalent
Mobile and The “Always On” Digital End User Journey: How to Create Tighter Content to Build Customer Loyalty
EVG’s Eric Ingrand, VP Content Marketing EMEA, hosted a round table at the Digital Content Marketing Summit in London. Below
The Internet is a Visual Place: 5 Tips for Higher Education
Here at EVG, it’s no secret that “the Internet is a visual place” has been my mantra for the past
Should You Separate Your Work and Personal Identities?
I have two separate Twitter accounts and two separate Google+ accounts. I tweet and post regularly from all of them.
Why You Should Focus on Mobile Video Content
By the time you finish reading this article, millions of Internet users around the world will have finished watching a
Digital Analytics: A Better Measurement Plan
Remember the days when content decisions were mostly made according to the boss’s whim? Well – they’re still here for
Native Advertising: Q&A with Derek Singleton
We recently caught up Derek Singleton, Marketing Analyst at Software Advice, to hear his thoughts about native advertising and why
Colloquialisms and Professionalism
I knew right away I was going to have a hard time with this phone call. The minute the voice