6 Quality Content Myths
My EVG colleagues and I devote a lot of time and blog space to sharing our thoughts about the value
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Blogging: Best Practices
Successful blogs combine the principles of effective writing with the elements of user-friendly website design. Good writing is about providing
Want the Secret to Pinterest Success?
Perfect photos. That’s the secret. What’s the epitome of a perfect pic? The Curalate team picked one, and I’ll tell
The Biggest B2B Marketing Mistake: It’s All About Us
After fifteen years in B2B marketing, the biggest misstep I’ve seen B2B companies make is becoming too focused on themselves—not
Travel Industry Trends in 2013: Insights from Eye for Travel
At Eye for Travel’s Travel Distribution Summit in London during May 2013, I picked up a buzz of excitement about
Pick your hard
There are easy things. Pizza is easy. Sweatpants are easy. Ad buys are easy. And there are difficult things, like
The Smart Way to Localize Your Website
You don’t need to be Coca-Cola to have a multilingual website. If you want your business to boost sales abroad,
Health and Google: A Unique Search Experience
The percentage of people who use internet search to find health information is enormous. According to a September 2012 survey,
Content Marketing and University Programming
Throughout my teenage years and my early twenties, I hated the phrase “kids these days.” In my naïve mind, I
Search & Content Optimization – 20 SEO Best Practices
Unscrupulous SEO companies offer quick fix solutions to getting your website ranked high on Google searches, and in the process
Quality Content & Constant Consideration
Generation C & Constant Consideration The friendly folks at Google launched Think Insights a few weeks back, giving online marketers