Readability: 15 Keys to Readable Content
It’s one thing to write great content, it’s another thing entirely to make sure that your audience reads and understands
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Do You Have the Right Website Content?
Is your primary content, your website, in front of the right audience? Blogging. Email. Newsletters. Owned versus earned media. Social
Social Media Marketing for Business Is No Longer Optional
Social media marketing is not a luxury, for businesses it’s a necessity. To compete for business in the digital age,
The Powerful Benefits of Writing a Business Blog
We’ve said it before. Content is king. Engaging with consumers is a must. Words have power. Your customers are smart,
Search Operators: How to Use Google Search More Effectively
You probably use Google every day, so you might not have ever thought about HOW you’re searching. You type in
How to Create Effective Facebook Ads and Landing Pages
As the digital clutter around us stacks higher and higher, most of us are getting pretty good at winding our
Evaluating Employees For A Promotion
Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and
Facebook Ads and Telling Stories: A Winning Combination
It’s interesting to look at the evolution of Facebook. In 2004, Facebook dubbed itself as “thefacebook.” “The” got dropped somewhere
Microtargeting and Facebook Ads: Creating Content that Connects
Marie Antoinette said, “There is nothing new except what has been forgotten.” I’ve found this to be especially true when
How to Avoid Cringe-Worthy Marketing and Content Mistakes
From misspelled names to phrases that double as innuendos, we’ve all seen a marketing or content writing mistake at some
Website Accessibility: An International Perspective
To date, I’ve been answering questions like “What is accessibility?” and “What does ADA compliance mean for websites?” by providing