Generation Z Called: They Said You Should Probably Get It Together
My son is eight. If I allowed it, he would spend most of his waking life watching videos of other
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Blog Titles and Calls to Action: Aim for Truth in Titles and FIBs in CTA
With millions of blogs being published online every day, it’s vitally important to create an experience for your target audience
EnVeritas Group Named Finalist for Pearl Awards 2014
New York, NY – The Content Council announced the list of finalists, Wednesday, for the 2014 edition of the Pearl
One Pink Tutu at a Time
Breast cancer. There’s nothing fun or funny about it. It’s not a subject that makes you think about content marketing.
The Ingenuity of Mockingjay Advertising
Mockingjay Part 1 (the third installment of the Hunger Games, for those unaware) comes out on November 21, and the
How Universities Can Reach Students Through Vlogging
With technological innovations come opportunities for institutions of higher education to connect with prospective students. Vlogging, or video blogging, is
Digital Malpractice—Don’t Let it Happen to You!
I was in a meeting with a prospect the other day, and he was telling me about his company’s website,
Balance: Working and Doing
Though not my favorite Pixar movie (Monster’s Inc.!), I think Wall-E offers a valuable social commentary, especially for a kid’s movie
Count Me In: How the Hidden Cash Trend Is Reaching Global Capacity
In recent weeks, my hometown of Greenville, South Carolina has joined in on the wildly popular Hidden Cash trend. Started
Airbnb: A Blueprint for (Re)launching a Brand
If your company is in the process of creating a new brand, contemplating a rebranding or just in need of
Why You Should Be Using Hashtags
# You’ve seen this symbol. It’s the number sign right? Or wait; aren’t they calling it a hashtag nowadays? This