Facebook, Ethics and You
Did Facebook deliberately manipulate the news feeds of 700K of its users this past January? Looks like it. The news
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All About Hashtags
Hashtags can seem a strange and elusive beast to anyone who hasn’t used them or doesn’t get their purpose. They’re
Five Tips to Help Ease Those Public Speaking Nerves
Have you ever been overcome with nerves before a public speaking engagement? As a content marketer, one of the best
Should Snapchat Be Used for Businesses?
What is Snapchat? Snapchat is a mobile app, used for sending short videos or pictures that have a shelf-life of
Reduce. Reuse. Repurpose.
With more social media, less time, tighter budgets and higher consumer expectations, managing a successful digital marketing campaign can be
Optimizing Your New Twitter Profile
If you’ve heard one thing about the new Twitter profiles, it’s probably that the new options look eerily like Facebook.
A Cool Conference for European Content Marketers
I confess. I spend a lot of time explaining how effective digital communication can be. And I’m a sucker for
The Realist’s Guide to Translation, Transcreation and Machine Translation
I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as
Simple College Math: Students + Blogging = Enrollment
Here at EVG, we’ve been talking a lot about marketing tips for higher education. How can universities reach and engage
Webinars: like Skyping your therapist
“Are webinars the best solution for my corporate training needs?” This is the second most common FAQ we hear from
Content for Customer Service Across Timelines
Crossing the International Date Line means a lot more, from a business perspective, than setting your clock a few hours