Digital Analytics: A Better Measurement Plan
Remember the days when content decisions were mostly made according to the boss’s whim? Well – they’re still here for
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Brands are Publishers
Content marketing is more than a way of communicating; it is a way of advertising. Web content is the basis
Native Advertising: Q&A with Derek Singleton
We recently caught up Derek Singleton, Marketing Analyst at Software Advice, to hear his thoughts about native advertising and why
Colloquialisms and Professionalism
I knew right away I was going to have a hard time with this phone call. The minute the voice
5 Tips for Businesses on Instagram
More and more businesses are jumping on Instagram as the number of smartphones on the market increases and consumers begin
Are You Checking Out Your Competition?
I have a friend who works for a chain of gas stations here in the Southeast. It recently came up
Going Local with Start-Ups and Non-Profits
While it might seem obvious, it’s important for anyone beginning a start-up business or non-profit organization to consider their local
Secure Search, Not Provided and Hummingbird
What a week for Google! First the buzz-killing, Post-Prism, Secure Search piece from Danny Sullivan seemed to catch a lot
5 Tips for Managing a Successful Blog
Having an active blog on your website is proven to be a highly effective lead generation strategy. According to a
Brand2Global: Cultural Differences and Big Data
Eric Ingrand will be presenting at Brand2Global Conference in London at 11:30 am on Wednesday, September 18, 2013. The topic
User Generated Content
From Facebook to retail sites, user generated content (UGC) is dominating the Internet. UGC is text published by individuals, often