Do’s and Don’ts of Buyer Personas for Content Marketing
So you’re on board with the idea that meaningful content can help build your brand. But who’s the audience for
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So you’re on board with the idea that meaningful content can help build your brand. But who’s the audience for
If a rolling stone gathers no moss, social media doesn’t even collect spores. Even if you use a social media
Twitter could be a healthcare organization’s best tool for campaigning. Doctors and other healthcare professionals can spread informative articles, new
Standing out in the sea of voices that exists on social media can be hard enough as it is, and
Whether you like it or not, content marketing and statistics go hand in hand. It’s hard to gauge an effect
It’s that time of year when everyone dreads hearing that word. You know the one I mean. Audit. But there’s
The recent resurgence of JNCO Jeans and Cinnamon Toast Crunch has reminded me of my long lost Lisa Frank Trapper
Over the last several years, the trend in college recruitment tactics has shifted from traditional marketing like direct mail, printed
“So… What content marketing tools do you guys recommend?” This is a frequent question we get at EVG, whether it’s
You’ve heard the saying “Out with the old, in with the new,” and as we begin a new year, this
Another blog post about kids? Sorry. As a single parent, my round-the-clock job is taking care of two kids. My