All About Hashtags
Hashtags can seem a strange and elusive beast to anyone who hasn’t used them or doesn’t get their purpose. They’re
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Top 5 Content Marketing Conferences
For any industry, attending a conference is a great way to ensure your company is keeping up with competitors; it’s
10 Things CrossFit Can Teach You About Social Media Marketing
I’m a Content Strategist here at EVG, and I moonlight as a Level- 1 CrossFit trainer as well. And while
The Realist’s Guide to Translation, Transcreation and Machine Translation
I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as
Does size matter?
When it comes to social media marketing, not all businesses are created equal. There are definite differences in the way
A Viral Social Media Marketing Campaign Worth Noting
Taco Bell is currently running what just may be the greatest social media marketing campaign of the fast food industry
What Large Hotel Groups Could Learn From Sarova Hotels’ New Websites
I love working with Sarova Hotels. They’re an independent, family-owned company with four beautiful, “individual hotels for individual people” in
Psychology in Marketing
Content marketing is not about words but about minds. Grabbing attention, engaging users, telling stories, creating relationships – that happens
All Social Media Is Not Created Equal
Do You Need to Adjust Your Social Media Strategy? I’m going to assume that you already know that all social
Secure Search, Not Provided and Hummingbird
What a week for Google! First the buzz-killing, Post-Prism, Secure Search piece from Danny Sullivan seemed to catch a lot
5 Tips for Managing a Successful Blog
Having an active blog on your website is proven to be a highly effective lead generation strategy. According to a