Take Away from SyFy’s Sharknado Premiere
Sharks, Bombs, Tornadoes and Content Strategy Ok, so everybody seems to be having a lot of Tweet fun over Thursday
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Google Analytics for Busy Hotel Managers
Meet John, general manager of the Scooby Woo hotel in London. Like many hotel managers, he has Google Analytics code
How is Content Marketing Changing the Game of Public Relations (PR)?
Content marketing is changing the face of marketing departments and public relations (PR) agencies. In case you haven’t heard of
Don’t Assume: Social Media Training for Employees
To (probably) quote Cicero, when it comes to social media marketing, don’t put the cart before the horse. In this
Is Quality Content an Endangered Species?
I can’t play the harmonica. I have a half-dozen “how to play the blues harp” handbooks in my desk drawer,
Right Here, Right Now: “Real Time” Perspective for Content Marketing
This spring, I stumbled upon a new-to-me analytics provider whose mission has fascinated me ever since. The company, Chartbeat, launched
Email Content is Often Overlooked
We understand, by now, the importance of offering solid public-facing content on your website, social media pages, etc. But what
Project Management Tips: How to manage a project without losing sleep (Part 3)
Learning how to manage a project can be stressful. You have to balance a client, a team, and the project
Musical Content for Website Enhancement
Musical content can enhance the experience a visitors gets when visiting your website. Strategically adding a soundtrack to your site
6 Quality Content Myths
My EVG colleagues and I devote a lot of time and blog space to sharing our thoughts about the value
Blogging: Best Practices
Successful blogs combine the principles of effective writing with the elements of user-friendly website design. Good writing is about providing