Content Marketing Strategy
7 Reasons Content Marketing Plans Fail
With exception of the occasional social commentary piece, we spend a lot time and space on this blog discussing content
Content Marketing: Universal Studios and Disney World
Last week, my husband had a golf tournament in Orlando. Being the stellar wife that I am, I tagged along
Fashion Blogs That Get Your Blood Pumping
Lucy Williams, Founder and Creative Director of Blink London, talks to Eric Ingrand, Vice President of Content Marketing EMEA at
The Realist’s Guide to Translation, Transcreation and Machine Translation
I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as
Netflix: What House of Cards Can Teach Us about Content Marketing
When I moved into my first “grown-up” place, all I could afford was a humble one-bedroom apartment that scarcely fit
Seeking a New Canvas: Street Art
You should always be trying to better capture and/or expand your audience. Creativity, one way of many to maximize the
LinkedIn Gets Contented
In an evolution of its Influencers program, LinkedIn recently announced the rollout of its publishing platform to 25,000 users. The
The Internet is a Visual Place: 5 Tips for Higher Education
Here at EVG, it’s no secret that “the Internet is a visual place” has been my mantra for the past
Choosing a Good Content Creator Will Be One of the Best Things You Do for Your Business
If you think you will be able to create web copy for your site by yourself, you’re not alone. Lots
Push the Borders of Your Content Marketing
Chances are, you have a friend who is seemingly well-versed in everything, from car engines to notable 18th century authors.
Using Webinars as a Marketing Tool
Webinars are an effective way for businesses to connect and engage with users all over the world. This powerful marketing